Announcing

Fenton
Studios

Fenton Studios is a new division offering clients access to top creative talent and production facilities. Our new New York office in the historic and landmarked Film Center building will house a live broadcast studio and multi-media facilities.

Read more

“LIVING WAGE” UNION MADE

Alta Gracia, a new brand by athletic apparel supplier Knights Apparel, is named for the Dominican Republic town where factory workers earn a “living wage” and have formed a union. Fenton helped create a thriving market for the “living wage” and union made brand by targeting the U.S. college community. A front-page feature in the New York Times’ Sunday business section earned the brand national prominence.

Read the New York Times' article.

Women Hold Up

Half the Sky

Fenton has been a key partner in growing the momentum around women and girls as drivers of economic development and civic stability worldwide. This includes our work to turn Nicholas Kristof and Sheryl WuDunn’s Half the Sky into a movement. We coordinated a network of 50+ leading global nonprofits which resulted in a new community of individuals who believe in the power of women as agents of change.

Join the Half the Sky Movement! 

A Freedom to Marry

Before marriage for same-sex couples was legal in any state, San Francisco sparked a national conversation on February 12, 2004 when Mayor Gavin Newsom directed the city and county to issue marriage licenses to same-sex couples. Fenton helped Equality California promote this historic event, including the story of the first wedded couple, Del Martin, 83, and Phyllis Lyon, 80. These and other enduring images from City Hall continue to shape the debate nationwide.

A War Room

Against the War

As the Bush administration geared up to strike Iraq, Fenton created the Iraq Policy Information Project, a media war room against the war. From Beltway briefings with foreign policy and military experts to mass demonstrations, our media efforts contributed to the largest anti-war movement in history before military action was even declared.

A National

Amber Alert System

Fenton worked with the Polly Klaas Foundation on a national grassroots and “grass tops” advocacy and media campaign to pass legislation that would create a national AMBER Alert system. Our efforts paid off when President Bush signed federal legislation to create AMBER Alert in all 50 states.

Banning

Liquor Ads on TV

After NBC broke the 50-year voluntary ban on televising liquor ads, Fenton and the AMA fired back. Our campaign included a full-page New York Times ad with the headline: “A Message to Parents from the American Medical Association — Warning: Watching NBC May Be Hazardous to Your Children’s Health.” NBC was ultimately pressured to reverse its decision.

A Campaign to

Protect Swordfish

By the late 1990s, the North Atlantic swordfish population had plummeted. Fenton’s “Give Swordfish a Break” campaign was anchored by world-renowned chefs’ refusal to serve the endangered fish. As a result, the federal government declared more than 132,000 miles of the Atlantic off-limits to swordfishing. By 2002, swordfish had reached 94 percent of full recovery.

Founding Businesses for

Social
Responsibility

Fenton was a founding member of Businesses for Social Responsibility to encourage companies to improve their environmental and labor practices. Today it is a global network with offices in Asia, Europe and North America and more than 250 member companies committed to sustainable business strategies.

Nelson Mandela and the

Fight Against Apartheid

Upon Nelson Mandela’s release from prison after 27 years, Fenton handled media relations for his first American tour, strengthening economic sanctions against the apartheid government. We later served as advisors to his successful 1994 presidential campaign, building on our work on behalf of the African National Congress in the 1980s.

The Mainstreaming of the

Organic Food Movement

With our help, the public effectively banned Alar by refusing to buy apples tainted with the pesticide. A “60 Minutes” piece we placed highlighting NRDC’s study on the health risks and congressional testimony by Meryl Streep, compelled Alar’s manufacturer to pull it from the market. The campaign contributed to the exponential growth of the organic food movement.

The Most Watched

TV Event in History

Fenton joined forces with advocates to turn ABC’s “The Day After”, into a learning moment. Our public education campaign led with the provocative warning, “Don’t watch this movie alone.” Half the country tuned in to watch, a landmark in television history and turning point for the nuclear freeze movement.