We believe living a healthy life is a right, not a privilege.
We wage social marketing campaigns to encourage preventive behaviors and advocate for policies that protect people’s health. Our focus areas include women’s health, early childhood development, aging care, environmental health and health disparities, and workforce issues.
Stick with the Flu Shot
The Challenge: Each year, hundreds of thousands of Americans come down with the flu. For people with asthma, the illness can be especially deadly, yet only 10 percent of children and 39 percent of adults get vaccinated annually.
Keeping Network TV Liquor-Free
The Challenge: In 2001, NBC became the first—and only—national network to break the 50-year voluntary ban on televising hard liquor ads when it aired an ad for Smirnoff vodka during “SNL.” Health groups concerned about the influence of liquor ads on children were not getting traction. The fear was that other networks would follow.
Creating a Constituency for Change: National Violent Death Reporting System
Challenge: Fifty thousand Americans die violently every year. But we know very little about the circumstances and contributing factors – details that could help prevent future suicides and homicides. While the U.S. government tracks such data for road fatalities, it doesn’t for violent deaths.
A Win, Decades in the Making
The Challenge: Healthcare reform was shaping up to be an epic political battle. Leading progressive advocates in the fight, including MoveOn.org, Health Care for America Now (HCAN), the Progressive Change Committee (PCCC), Campaign for America’s Future and ProgressiveCongress.org couldn’t compete dollar-for-dollar with insurance companies or the drug lobby.
The California Wellness Foundation
The Challenge: By 2020, California’s population will grow by 10 million people – the equivalent of adding the population of Michigan. This increase includes a 70-percent jump in the 65+ demographic, putting unprecedented demand on health workers. But professionals like lab techs, medical assistants and others who make up the backbone of the healthcare system are in short supply.
Revitalizing a Brand: The New York Academy of Medicine
The Challenge: Few organizations can claim as long and distinguished a history as The New York Academy of Medicine (NYAM). But, a lot can change in 160 years. In that time, NYAM grew from a small professional society of New York doctors to a national organization with expansive programs, and their logo and tagline — “Enhancing the health of the public since 1847” — no longer reflected who they were.
Shaping a 150-Year Old Brand
The Challenge: The YMCA means something to nearly everyone, so the YMCA of San Francisco was uncertain about how to clearly communicate its brand.
