EdTech Blog
The 10 Terms You Should Know in 2016

The 10 Terms You Should Know in 2016

Why EdTech is for Everyone, Not Just Academics

 

If you’ve never heard of “EdTech,” you’re late to the party. What was once a catch-all term for any technology that helps you learn is now an increasingly-popular moniker to describe …

Read More

ClimateChange
Watch This Important Film on Climate Change

Watch This Important Film on Climate Change

Climate change is a challenge we’re all facing — but as Time to Choose shows, people are working hard all over the world to find sustainable ways forward.

 


Screenings start in theaters across the USA on June 3rd.  Take a …

Read More

Snapchat
Use Snapchat to Propel Your Organization’s Mission

Use Snapchat to Propel Your Organization’s Mission

How to cut through the hype and noise and deliver an impactful campaign

 

With over 8 billion video views and various reports that it’s the fastest growing social network among millennials, stating that your organization should be on Snapchat …

Read More

Leadership_800px
Position Your Leadership for Impact

Position Your Leadership for Impact

Questions to consider when launching your visibility campaign

 

Executive visibility is hardly a new and revolutionary concept. With the growth of the internet and the rise of the celebrity CEO, executive visibility has become expected of almost all large, …

Read More

Canvas
Introducing Facebook’s Canvas Ads

Introducing Facebook’s Canvas Ads

Create engaging ads that your audience actually wants to click

 

Facebook continues to be a tremendous touchpoint for nonprofits and social change organizations, but Facebook for nonprofits isn’t the only Facebook development social change organizations should be paying attention …

Read More

Hiring Trends_800px
Get Ahead of 2016 Hiring Trends

Get Ahead of 2016 Hiring Trends

A look at the hiring and staffing trends in the social change and impact sectors

 

As many talented people have eschewed the corporate world in favor of mission-driven work, the skills gap between traditional and social change work has closed …

Read More

JnJ Website
#WHWWeek: Health Workers Count

#WHWWeek: Health Workers Count

How one Twitter chat amplified health workers’ voices and trended nationally

 

Fenton works with Johnson & Johnson to develop digital and partner engagement strategies, content and advocacy activities around key global moments to elevate underrepresented global health narratives, including obstetric fistula, newborn …

Read More

VR-cardboard
Full Circle: Planning Your First 360 Video

Full Circle: Planning Your First 360 Video

Open any magazine that has predictions for the year(s) ahead, and chances are that the first prediction will be widespread emergence of virtual reality. Few storytelling technologies of the past decade have people as excited as VR, and we at …

Read More

DonationCards
Have You Adopted YouTube’s Donation Cards?

Have You Adopted YouTube’s Donation Cards?

It’s easier than ever to turn a video viewer into a financial supporter

 

Social media continues to expand its reach and become a complementary fundraising tool for nonprofits and brands. In 2015, Facebook, Twitter and YouTube added donate buttons, …

Read More

SnapchatBlog
Five Snapchat Campaigns for Social Change

Five Snapchat Campaigns for Social Change

Is your organization dramatically underutilizing this crucial platform?

 

Imagine your message reaching 100 million people. Sure there’s Facebook, Twitter and email, but competition for eyeballs and attention is fierce. Did you know that Snapchat and Tumblr are the least …

Read More

LiveVideo
Bracing for the Live Video Arms Race

Bracing for the Live Video Arms Race

Grab your phone and start broadcasting to your followers

 

360 video isn’t the only video technique that’s poised to blow up in 2016. Following its soft launch in late 2015, Facebook has continued to expand its Live Video feature …

Read More

Skate
Make Your 360 Video a Reality

Make Your 360 Video a Reality

You probably have heard about virtual reality and 360 video. Maybe that was from us at Fenton, on Google, at CES or through office chatter. With so much discussion about the technology, things can get overwhelming very quickly. How does …

Read More

InfluencerBlog
The Evolving State of Influencer Engagement

The Evolving State of Influencer Engagement

Key considerations to explore before launching an influencer engagement campaign

 

By every metric, influencer engagement is in vogue at the moment. Research company Schlesinger Associates found that 84% of marketing and communications professionals planned to launch an influencer campaign within 12

Read More

RaymondJohnBlog
Turn Your Personal Passion Into a Transformative Mission

Turn Your Personal Passion Into a Transformative Mission

One man’s journey from Korean-American childhood to changing the future

 

This autumn, the Network of Korean American Leaders (NetKAL) organized a national conference that featured speakers ranging from an Olympic swimmer to a North Korean defector. NetKAL’s annual conference …

Read More

YouthBlog
Ending Solitary Confinement for Youth

Ending Solitary Confinement for Youth

Just one week after celebrating MLK Day, we as a country celebrated some tremendous social justice victories. From the momentous decision by the Supreme Court to open up the possibility of parole for prisoners who were given life sentences as youths …

Read More

WhiteHouseUpload
So You Think You Can Save the World?

So You Think You Can Save the World?

With access to more information and technology than ever before, it’s easy to believe that we’re well on our way to saving the world, but we still have our work cut out for us. For instance, take the effect of …

Read More

PeaceForParis
#PorteOuverte

#PorteOuverte

Following the heinous terrorist attacks domestically and abroad, we were quickly reminded about the power of social media and community when the Peace for Paris illustration went viral and #PorteOuverte trended worldwide. In some of the most trying times in recent …

Read More

Snapchat icon
This Snapchat Article Won’t Disappear

This Snapchat Article Won’t Disappear

In October, we told you about Snapchat’s updates and the ways brands can take advantage of them. Since then, it’s become an even bigger tool for agencies and brands and is poised to grow in importance in 2016. Social change …

Read More