BigData_1000px
Do you believe in data?

Do you believe in data?

For years we’ve heard about big data affecting the way we do business. Proven successful in the corporate world, it has started to impact social change organizations, yet most don’t know where to start. Recent Stanford Social Innovation Review and …

Read More

Davod-Fenton_AREDAY
How to Communicate Climate Change

How to Communicate Climate Change

Our Founder David Fenton on how to increase a sense of public urgency on this critical issue facing humanity. From his remarks at American Renewable Energy Day in Aspen, CO. Video runs 15 minutes.

Read More

Facebook_Website
Getting the Most from Facebook’s Branded Content

Getting the Most from Facebook’s Branded Content

Use Facebook to pair your mission to an influencer

 

Facebook rolled out a new tool to enable branded content. It allows verified pages to collaborate with brands and causes to benefit both parties. For social change organizations, this development …

Read More

BehaviorChange_Website_1000px
Behavior Change 101

Behavior Change 101

How to get people to do what’s good for them and the planet

 

Do you reuse towels when you stay at a hotel? Turns out there’s a science behind those little message cards they leave in your bathroom. While many …

Read More

300H_1000
Make the Most of Instant Messaging

Make the Most of Instant Messaging

Platforms to consider for your next campaign

 

The emergence of instant messaging platforms presents a unique opportunity for you. WhatsApp and Facebook Messenger lead the charge, but Google is not prepared to go down without a fight. It recently …

Read More

Spotify_Website_1000x1000
Introducing Spotify’s Sponsored Playlist

Introducing Spotify’s Sponsored Playlist

Mix your mission with music

 

How many people around you right now are wearing headphones? Probably a lot, and it’s likely that they’re some of the near 100 million Spotify users. In a move with broad implications, Spotify recently …

Read More

Emoji
Embracing the Emoji Explosion

Embracing the Emoji Explosion

The opportunity for social change organizations

 

Quick, name the word of the year in 2015. If you picked an emoji, you’re right. With that announcement, emoji moved from niche to mainstream. Brands have paid attention, and many now incorporate emoji …

Read More

WSJ-ad1-square-art
Climate Change Ad Series by Fenton on Wall Street…

Climate Change Ad Series by Fenton on Wall Street Journal Op-Ed Page and on TV

An unprecedented series of 12 advertisements appeared in The Wall Street Journal, bringing accurate, mainstream climate science to readers of the Journal opinion pages. Fenton wrote and designed the series for The Partnership for Responsible Growth, a D.C. based organization …

Read More

Michael-Huttner-new-Fenton-CEO-800px
Fenton Names Michael Huttner as New CEO

Fenton Names Michael Huttner as New CEO

Progressive Strategist to Lead Social Change Firm

 

Michael Huttner is the new CEO of Fenton, the social change firm started by David Fenton in 1982 with offices in New York, San Francisco, Los Angeles and Washington, D.C.

Huttner is …

Read More

FacebookHands
What is Facebook’s new guide for nonprofits?

What is Facebook’s new guide for nonprofits?

Facebook has a new website only for nonprofits. With the introduction of its donate feature in August and expanded social good division, Facebook is becoming an even bigger touchpoint for social change organizations. If you’re not effectively managing your image, …

Read More

EdTech Blog
The 10 Terms You Should Know in 2016

The 10 Terms You Should Know in 2016

Why EdTech is for Everyone, Not Just Academics

 

If you’ve never heard of “EdTech,” you’re late to the party. What was once a catch-all term for any technology that helps you learn is now an increasingly-popular moniker to describe …

Read More

ClimateChange
Watch This Important Film on Climate Change

Watch This Important Film on Climate Change

Climate change is a challenge we’re all facing — but as Time to Choose shows, people are working hard all over the world to find sustainable ways forward.

 


Screenings start in theaters across the USA on June 3rd.  Take a …

Read More

Snapchat
Use Snapchat to Propel Your Organization’s Mission

Use Snapchat to Propel Your Organization’s Mission

How to cut through the hype and noise and deliver an impactful campaign

 

With over 8 billion video views and various reports that it’s the fastest growing social network among millennials, stating that your organization should be on Snapchat …

Read More

Leadership_800px
Position Your Leadership for Impact

Position Your Leadership for Impact

Questions to consider when launching your visibility campaign

 

Executive visibility is hardly a new and revolutionary concept. With the growth of the internet and the rise of the celebrity CEO, executive visibility has become expected of almost all large, …

Read More

Canvas
Introducing Facebook’s Canvas Ads

Introducing Facebook’s Canvas Ads

Create engaging ads that your audience actually wants to click

 

Facebook continues to be a tremendous touchpoint for nonprofits and social change organizations, but Facebook for nonprofits isn’t the only Facebook development social change organizations should be paying attention …

Read More

Hiring Trends_800px
Get Ahead of 2016 Hiring Trends

Get Ahead of 2016 Hiring Trends

A look at the hiring and staffing trends in the social change and impact sectors

 

As many talented people have eschewed the corporate world in favor of mission-driven work, the skills gap between traditional and social change work has closed …

Read More

JnJ Website
#WHWWeek: Health Workers Count

#WHWWeek: Health Workers Count

How one Twitter chat amplified health workers’ voices and trended nationally

 

Fenton works with Johnson & Johnson to develop digital and partner engagement strategies, content and advocacy activities around key global moments to elevate underrepresented global health narratives, including obstetric fistula, newborn …

Read More

VR-cardboard
Full Circle: Planning Your First 360 Video

Full Circle: Planning Your First 360 Video

Open any magazine that has predictions for the year(s) ahead, and chances are that the first prediction will be widespread emergence of virtual reality. Few storytelling technologies of the past decade have people as excited as VR, and we at …

Read More