Blog

The worst hunger crisis in 60 years. More than 13 million in need of immediate assistance. There has never been a better time for the Justice League to join forces. Warner Bros. and DC Comics are fighting hunger in the Horn of Africa with its campaign “We Can Be Heroes.” Fenton launched this effort with over 100 million media impressions in outlets including Extra, USA Today, Huffington Post, the NY Daily News and tweeted by global health leaders such as Melinda Gates. The multi-layered campaign will use Warner Bros. and Time Warner global media properties to get the word out, and will match any donation 100%. The effort is showcased in this movie trailer created by Fenton Studios, “Be A Hero.” Give now at www.WeCanBeHeroes.org. Read More »

Fenton has promoted Susan McPherson to its first director of global marketing.

The appointment comes two months after the announcement of Fenton’s first office overseas in London, and the development of a global network of like-minded public interest agencies.

McPherson has served as a senior vice president at Fenton’s New York office for 20-months and was instrumental in growing the firm’s corporate responsibility (CR) practice, securing several marquis Fortune 500 clients. Read More »

Ending a nine-month hiatus in ambassadorial relations, Ecuador’s new ambassador to the United States, Nathalie Cely, presented her credentials to the White House and promised to work to strengthen bilateral relations with the Obama Administration.  The meeting came shortly after the Mexico-based international polling firm, Consulta Mitofski ranked Ecuador’s President Correa among the most popular leaders in the hemisphere.  Fenton has worked with the Republic of Ecuador on a wide range of projects since 2007.  Senate Republicans so far have blocked the confirmation of a new U.S. ambassador to Quito.

This article originally appeared in the Harvard Business Review on Jan. 6, 2012.

More and more, companies are building long-term commitments to corporate social responsibility. In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Four particular areas stand out among many.

Read More »

This article originally appeared on Forbes.com on Dec. 14, 2011.

As a CSR professional, I’m often focused on how business can do better for the planet while still creating profits for shareholders and creating jobs for its communities. What isn’t often part of the mix is how successful businesses and entrepreneurship can help pave a path towards peace and sustainability. Business is a common language that not only transcends cultures but can also break down the isolation of conflict-affected communities.  Stronger businesses and innovation are powerful drivers for a country’s peaceful future. Read More »

This article originally appeared in The Holmes Report on Dec. 12, 2011.

Fenton Lures Climate Group Founder For London Office Launch
By Arun Sudhaman

LONDON–Fenton Communications, the largest public interest PR firm in the US, has launched its first overseas operation in the UK.

Fenton has lured Climate Group co-founder Alison Lucas to head the operation, and revealed plans to assemble a global network of “like-minded” social impact firms. Read More »

Assembles Global Network of Social Impact Firms

Fenton has opened its first international office in London at 7 Cavendish Square and has hired Alison Lucas as its Director.

The 30-year-old social impact communications firm’s London office will focus on UK, European and global public health, energy, environment, philanthropic and corporate responsibility clients.

Alison Lucas will serve as Director of the London office. She was most recently Co-Founder of The Climate Group, which works with governments, brands and public figures across Asia, Europe and North America pushing for the policies, technologies and investment needed for a low-carbon economy.

Lucas previously ran an environmental communications consultancy and was Director of Communications for the World Wildlife Fund’s International Forests Campaign, where she helped create the Forest Stewardship Council certification program. Read More »

This article originally appeared in the Stanford Social Innovation Review on Dec. 8, 2011.

Cultural entrepreneurship is different than social entrepreneurship because it is primarily focused on reimagining social roles and motivating new behaviors.

This past September, as Georgia inmate Troy Davis’ life hung in the balance, a coalition of anti-death penalty and criminal justice advocates across the United States joined forces to create the “I Am Troy Davis” meme, in which people sympathetic to what many saw as his abuse at the hands of the justice system tweeted and posted in solidarity on their Facebook and Google+ profiles. Although Troy Davis ultimately was executed, advocates argue that the effort sparked an expanded awareness of and renewed conversation about the death penalty.

Read More »

Nonprofits that want more donations in 2012 had better up their game. A new study from Fenton and GlobeScan suggests that donations to nonprofits next year will remain at 2011 levels.

The survey, which polled nearly 2,500 people in the U.S. and U.K., found that 72% of U.K. respondents and 65% of U.S. respondents say they expect their 2012 giving will remain the same as last year.

Read More »

Creating healthy communities is a shared responsibility among all of us. That’s why Fenton is delighted to work on behalf of the Centers for Disease Control and Prevention (CDC) and their annual influenza vaccination campaign.

December 4 – 10 is National Influenza Vaccination Week (NIVW), and CDC and its partners across the country are stressing the importance of flu vaccination – through holding events, using social media to spread the word, and other means. Read More »