Photo courtesy of JHU Communications Blog
Measuring Success, Not Just Numbers

Measuring Success, Not Just Numbers

“Was it a good ROI?”

“What was our reach?”

“But did it go viral?”

If you’ve ever run a digital campaign, you’ve surely encountered these three questions in one shape or another. Digital campaigners are a data-obsessed group, and often …

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How to Talk About Poverty (And How Not to)

How to Talk About Poverty (And How Not to)

Yesterday, I had the opportunity to help lead a presentation at #ComNet14, to share lessons from a year-long message research project we conducted in partnership with the Annie E. Casey Foundation and Global Strategy Group. One key takeaway: …

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Tom Hayden, part of a group objecting to the Pentagon’s history of the war.
Keeping the Pentagon from Rewriting History

Keeping the Pentagon from Rewriting History

On the front page of the New York Times on Friday, October 10, is the story of anti-Vietnam War veterans, scholars and activists who we helped challenge the Pentagon’s attempt at rewriting the history of the Vietnam War. Read the full …

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Alta Gracia
Can you make clothes without sweatshop labor?

Can you make clothes without sweatshop labor?

That’s exactly what Alta Gracia, a long-time Fenton client and the only non-sweatshop apparel-maker in the developing world, is doing.

Alta Gracia was recently featured in The Huffington Post for supplying colleges and universities all over the United States …

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Desmond Tutu speaks about climate change
Archbishop Desmond Tutu Remarks on Climate Change

Archbishop Desmond Tutu Remarks on Climate Change

“The destruction of the earth’s environment is the human rights challenge of our time.”

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Rockefellers, Heirs to an Oil Fortune, Will Divest Charity…

Rockefellers, Heirs to an Oil Fortune, Will Divest Charity From Fossil Fuels

We  are proud to be part of this historic movement away from fossil fuels, and to have worked closely on this story for our client the Wallace Global Fund.

Story originally appeared in The New York Times September 21,

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ALS Awareness and the Philanthromeme

ALS Awareness and the Philanthromeme

If you haven’t heard of it yet, you’re about to.

The ALS Ice Bucket Challenge is taking the Internet by storm – the latest in a series of viral efforts to raise awareness (and money) for important causes, like ALS. …

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Global Muckraking book
Global Muckraking; 100 Years of Investigative Journalism from Around…

Global Muckraking; 100 Years of Investigative Journalism from Around the World

Soon to be released, Global Muckraking; 100 Years of Investigative Journalism from Around the World, is a groundbreaking collection of articles unmasking exploitation, abuse, and oppression over the past one hundred years. Organized around general topics including labor abuses, …

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A Gathering of Leaders 2014
Lessons Learned from #AGoL2014

Lessons Learned from #AGoL2014

Recently, in Oakland, California, A Gathering of Leaders (AGoL) brought together more than 400 leaders from across the country to continue building a movement where success for boys and men of color is not the exception, but the norm. I …

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Fenton joins A Gathering of Leaders

Fenton joins A Gathering of Leaders

A future in which success for boys and men of color is the norm.

That is the vision. But what will it take to achieve significant change? A broad-based movement and the strategic coordination of funders, researchers, policymakers, advocates and …

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What if We Could Reimagine, Redesign and Regenerate?

What if We Could Reimagine, Redesign and Regenerate?

This question was the theme of Sustainable Brands ’14, hosted in San Diego last week. Fenton’s Sustainability and CSR team attended to moderate  panels on human capital, forced labor and trafficking, and to exhibit in the Activation Hub.

From the …

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Fenton goes to Sustainable Brands ‘14

Fenton goes to Sustainable Brands ‘14

“What if…?”

Fenton will be asking a big question of attendees at the Sustainable Brands ’14 conference in San Diego this week.

Over 2,000 brand, sustainability and design innovation professionals, as well as social entrepreneurs, will gather at Paradise Point to explore …

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An Ethical Choice for Energy

An Ethical Choice for Energy

As part of Fenton’s partnership with Ethical Electric, we worked with the New York Times to profile the company and its CEO, Tom Matzzie.  The front page business section article showcased the social mission and value proposition Ethical Electric is …

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Breast Cancer Advocacy in the Digital Age

Breast Cancer Advocacy in the Digital Age

In 1991, a group of breast cancer survivors came together to demand greater support, information, and services for women – and to make ending the disease a priority for our government.

2.6 million letters, 60,000 members, and nearly $3 billion …

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Women leading social change
Reflections on Women Leading Social Change

Reflections on Women Leading Social Change

While reflecting on the work we’ve done this past year our team noticed a common theme: Many of the most effective and inspiring organizations we are honored to support are led by women. Women who are mobilizing campaigns, tackling egregious …

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Copyright MTC 2010, Freedman Tung + Sasaki 2010
Grand Boulevard Initiative Wins Sustainability Award

Grand Boulevard Initiative Wins Sustainability Award

How do you bring together 19 cities, a myriad of government agencies and a gaggle of community organizations to revitalize a really long road? How do you balance broad requirements with individualized community needs? And perhaps the most challenging question …

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Global Health J&J Twitter Chat
Hashtags for Global Health: How To Use Twitter to…

Hashtags for Global Health: How To Use Twitter to Celebrate Health Workers

On Monday April 7, the global health community celebrated World Health Day and kicked off the second annual World Health Workers Week.

People often take the presence of doctors and nurses for granted. But the world’s poorest countries face a …

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Harrison Ford
This Earth Day, Join the Movement

This Earth Day, Join the Movement

“A thermometer is neither Republican or Democrat.”

That’s my favorite line to date from Showtime’s new climate television series, Years of Living Dangerously. Guess who said it?

– climate scientist

– evangelical minister

– student activist

If you picked climate …

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