The Years of Living Dangerously on Showtime shows how climate change is affecting us right now. Matt Damon, Harrison Ford, Don Cheadle, Arnold Schwarzenegger, Lesley Stahl and others brought what Executive Producer James Cameron calls “the greatest story of our time” to millions.

We worked with big green and other groups to create house-parties for the premier, with a Google Hangout with some of the stars. We activated audiences with a news conference, Upworthy posting the entire first episode, getting YouTube, Facebook and Apple to promote the series and other work. We ran rapid response for the 9 week series to rebut the skeptics. (We were one of several agencies involved).