Riverkeeper works to keep pollution out of the Hudson River watershed, where New York City gets its unfiltered tap water, which is widely considered among the best in the world. Fenton worked with Riverkeeper to raise the organization’s profile and advocacy reach. We created the “Don’t Frack with New York’s Drinking Water” campaign, centered around a “local pride” appeal to New Yorkers. The campaign doubled the number of fans on Riverkeeper’s Facebook page and generated over 15,000 signatures on a petition to ban fracking.