In 2005, a group of American Muslim leaders decided to take action to end anti-Muslim hate crimes and negative perceptions of Islam. Fenton led communications for a multi-year initiative that we named “One Nation.” We trained more than 100 American Muslim groups and leaders on core perceptual “frames” to combat negative stereotypes, created an online resource for journalists seeking story ideas and ran a media “war room” to react swiftly to breaking news about the American Muslim community. Four years into the campaign, research found that the number of Americans who associate Islam with violence has declined, with a plurality (45%) who says Islam is no more likely than other faiths to encourage violence among its believers.