During the 2004 elections, Fenton provided strategy and messaging for National Voice’s Get Out the Vote campaign, NOVEMBER 2, to register Americans who had never voted, targeting people of color, youth, women and new citizens. Fenton helped National Voice fine-tune their outreach plan and promote the campaign’s innovative mix of traditional and guerrilla marketing tactics, including billboards, T-shirts, bumper stickers and broadcast PSAs. NOVEMBER 2 was responsible for registering 4 million, outpacing efforts by the political parties and partisan organizations.