Cycle for Survival is the fastest-growing athletic fundraiser in the country, with events in 13 cities. Fenton was deployed nationally to secure coverage that positioned Cycle for Survival as a movement. Focusing on storytelling, our outreach garnered 1.8 billion impressions over two years. Cancer survivors, doctors and event supporters were featured in Good Morning America, ABC Health, CNN, E News!, Seth Meyers, The Weather Channel, AP and dozens of local ABC, CBS, FOX and NBC affiliates.