The J&J global health team partnered with Fenton to develop Twitter chats on family health. Fenton created a model focused on partner engagement and amplification. We developed robust toolkits for the chats, provided sample language for Twitter, Facebook and email, led outreach and managed the @JNJGlobalHealth handle. Today, J&J is known among partners as a go-to convener for digital events, and our chats have connected some of the greatest minds working to solve global health issues.