Here are a few of this week’s “must reads” from our feeds:

How Twitter is Changing: A New Study Reveals Twitter’s New Direction
2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult.  Here, Brian Solis informs us about those who use Twitter and the actual business application of those users.

Cracking the New York Times Popularity Code
Just how many people does it take to propel a story onto the Times’ influential most-emailed list? And can it be gamed? Thomas E. Weber finds the answers.

Social Networks Meant for Social Good, but at a Price
Over the last year or so, there has been an explosion of online intermediaries promising to help nonprofit groups raise money and awareness. But to many in the nonprofit world, the value of the sites remains to be seen.

The People With The Power: Featuring Employees In Marketing Emails
Could pushing employee involvement make a difference in email marketing and building meaningful connections between employees and customers?

7 Things Nonprofits Need to Know About the New Facebook Pages
The new Facebook Pages design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

It’s About Impact NOT Influence
As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials” that they think are going to produce magical results.