Here are a few of this week’s “must reads” from our feeds:

HOW TO: Activate Your Brand’s Super Influencers
As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. These key influencers are more than just fans — they’re brand ambassadors. Here are three tips to help you activate your top influencers.

Women Rule the Philanthropic Roost
A new study by Women’s Philanthropy Institute, shows – what many us already know – women rule the philanthropic roost! According to the study, “women at every income level give to charity more often than men do.  What’s more, at almost every income level, the amount women gave exceeded that of men in comparable circumstances.

11 Holiday Gift Programs That Benefit Nonprofits and Make the World A Better Place :: 2010 Edition
Use your purchasing power wisely and with compassion this holiday season by giving gifts that benefit nonprofits and make the world a better place. It’s been a tough year for nonprofits… they could use your support.

Online Marketing on a Shoestring Budget
Marketing nonprofit campaigns can be challenging. It takes staff resources, creativity, buy in from senior management, and of course money. If you’re a nonprofit working with a limited budget there are some good strategies that you can still utilize to market your campaigns.

5 Lessons Madison Avenue Can Learn From Startups
Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

Online Fundraising Lessons From Campaign 2010
Check out a recent webinar “Lessons from Campaign 2010” to learn about what online fundraising and list building tactics were successful during the midterm elections and what totally flopped.