Here are a few of this week’s “must reads” from our feeds:

How Do You Transform Good Research Into Great Innovations?
Jon Kolko’s three strategies for making ideas flow fast, after you’ve done your homework.

Social Media Grows at NY Times, But Home Page Remains King
With Facebook trumpeting its prowess in driving traffic to news sites, do people still type “N-Y-T-I-M-E-S.-C-O-M” into their web browsers to read the stories there anymore?

5 Key Tips for a Successful Social Media Content Strategy
Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.

DemoSlam
A stage where charisma, creativity, and maybe even a dash of courage can finally make demos gotta-show-your-friends awesome.

Can 140 Characters Matter?
Andrew Revkin sees Twitter as potentially vastly amplifying a trait that has been a cornerstone of the human habit of innovating its way past resource constraints and risks.

The Most Amazing Press Release Ever Written
‘Nuff said.

New Data: Post to Your Facebook Page Every Other Day for the Most Likes
A social media scientist analyzes 2,600 of the most liked Facebook pages and their post per day rates to answer the question: “How often should I post to my page?”

How To Use The Data Behind Facebook Status Updates
The more that we look into these status updates themselves, the more that we can learn about generations and society as a whole.  We can start to pick apart the different actions that people take and the social trends that are influencing what we talk about, what we purchase, and what we think.

Seeking Out Sources, Made Transparent on Twitter
Twitter has proven its usefulness to the media in breaking news as a real-time search tool, an instantaneous publisher, and a source discovery service. It’s that last point that is often of most use — and interest — to reporters on Twitter, finding and talking to people who could be useful in a story.

CBS Launches “EcoAds” – Connecting Advertisers with Community Projects
CBS’s “EcoAds” program is supposed to connect advertisers with community projects.