Here are a few of this week’s “must reads” from our feeds:

2010 Memology: Top Status Trends of the Year
Facebook reports that the fastest growing trend was the use of a new digital shorthand for people to ask their friends to hang out.

Video: The Science of Social Media
An hour long, but an absolute must watch to understand the science behind message propagation across social media.

Social Media Tracking Made Simple
Social media channels have proven to be great marketing tools for companies, but measuring success can be difficult. You may be working significant hours each week to enhance your company’s social media efforts, but how can you be sure that you are tracking everything as optimally as possible?

Words to Avoid—2011 Edition
Your organization has a unique perspective, so your voice should also be unique.  Here are a few words that might be worth avoiding in the next year.

Five Reasons Why Facebook Will Never Replace Your Website
“Facebook will eventually replace websites.”  No?

Infographic: The Real Reason No One Reads Privacy Policies
Why don’t more privacy-craving consumers read the privacy policies of the apps they use?

Why Innovation Matters
Innovation happens when people work within constraints — in an environment of not enough — and they figure out how to do it anyway. Nonprofits do that every single day.

We Can Do Better: The Overlooked Importance of Professional Journalism
If you use your website to publish news, events, opinions or interviews, you should familiarize yourself with the basics of journalism. These tools can help us develop and share information that is exciting, intelligent, and responsible.

22 Ways Nonprofits Can Use QR Codes for Fundraising and Awareness Campaigns
QR Codes are turning out to be a tool that finally helps nonprofits understand why they need mobile websites for multiple reasons.