United Nations Foundation: A Global Vision for Change
For the past few years, Fenton Communications has worked with the United Nations Foundation on a number of their global initiatives to meet the most pressing health and environmental challenges of the 21st century.
Highlights from our media strategy:
Climate Change Briefing: Fenton helped publicize and cultivate speakers for the UN Foundation's briefing at the United Nations to explore following the implementation of the Kyoto Protocol, which brought together leaders in the political, scientific and diplomatic communities to find common ground on the crucial issue of global warming. Among the speakers we helped to secure was Senator Chuck Hagel (R-NE).
Fighting Malaria: We worked with the Better World Fund, a Foundation initiative, to promote the two-day "Roll Back Malaria" concert in Dakar, Senegal organized by music legend Youssou N'Dour. The concert drew 20,000 people and reached 1 billion worldwide people through TV and radio broadcasts and DVD sales.
Clean Energy: Since 2003, Fenton has been a key strategic counselor for the U.N. Foundation-supported Energy Future Coalition, a nonpartisan group of business, labor and environmental groups working to support clean energy. Most recently, we helped ensure that the Coalition's top priorities were included in the Senate Energy Bill. We worked with top national security experts such as R. James Woolsey, Robert (Bud) C. McFarlane to push for the development of a 500-mile per gallon car as well as major new national security initiatives that would reduce U.S. depenpdence on foreign oil.
The "25x25" campaign: We helped create this camapign to call for a national goal of generating 25 percent of the U.S.'s energy needs from renewable sources by 2025. As part of this effort, we coordinated activities with agricultural leaders from around the country and corporate partners such as John Deere leading up to the Farm Bill debate in 2007 and 2008.
Climate Change Briefing: Fenton helped publicize and cultivate speakers for the UN Foundation's briefing at the United Nations to explore following the implementation of the Kyoto Protocol, which brought together leaders in the political, scientific and diplomatic communities to find common ground on the crucial issue of global warming. Among the speakers we helped to secure was Senator Chuck Hagel (R-NE).
Fighting Malaria: We worked with the Better World Fund, a Foundation initiative, to promote the two-day "Roll Back Malaria" concert in Dakar, Senegal organized by music legend Youssou N'Dour. The concert drew 20,000 people and reached 1 billion worldwide people through TV and radio broadcasts and DVD sales.
Clean Energy: Since 2003, Fenton has been a key strategic counselor for the U.N. Foundation-supported Energy Future Coalition, a nonpartisan group of business, labor and environmental groups working to support clean energy. Most recently, we helped ensure that the Coalition's top priorities were included in the Senate Energy Bill. We worked with top national security experts such as R. James Woolsey, Robert (Bud) C. McFarlane to push for the development of a 500-mile per gallon car as well as major new national security initiatives that would reduce U.S. depenpdence on foreign oil.
The "25x25" campaign: We helped create this camapign to call for a national goal of generating 25 percent of the U.S.'s energy needs from renewable sources by 2025. As part of this effort, we coordinated activities with agricultural leaders from around the country and corporate partners such as John Deere leading up to the Farm Bill debate in 2007 and 2008.
