We help you bridge the gap between what’s important and what’s newsworthy.

Our services include:

  • Media Strategy
  • Messaging
  • Traditional Media Outreach
  • Blogger Outreach
  • Op-ed Writing and Placement
  • Rapid Response
  • Media Monitoring and Analysis

Case Studies

Evangelical Environmental Network

What Would Jesus Drive

Getting the Best Mileage for “What Would Jesus Drive?”

Would Jesus drive a gas-guzzling SUV?

The Challenge: Environmentalists realized they had to preach beyond the green choir to get traction on global warming. That’s how “What Would Jesus Drive” was born.

Read More »

Global Green USA

globalgreen

Out of the Katrina disaster sprouted something green.

A Green Vision for Post-Katrina New Orleans

Challenge: In 2006, Global Green USA launched an international sustainable architecture competition to rebuild New Orleans and the Gulf Coast after Hurricane Katrina. They had a huge asset: Brad Pitt was the competition’s jury chairman. But they needed a media strategy to maximize the opportunity.

Read More »

Healthcare for America Now

healthcare

Fighting for national healthcare reform

A Win, Decades in the Making

The Challenge:  Healthcare reform was shaping up to be an epic political battle. Leading progressive advocates in the fight, including MoveOn.org, Health Care for America Now (HCAN), the Progressive Change Committee (PCCC), Campaign for America’s Future and ProgressiveCongress.org couldn’t compete dollar-for-dollar with insurance companies or the drug lobby.

Read More »

Playworks

playworks

It’s time to take child’s play seriously.

Making Recess Count with Playworks

The Challenge: For many principals and teachers, recess has become the toughest part of the day, the flashpoint for playground fights and referrals. Some schools have eliminated recess altogether. But a growing body of research shows play is essential for kids’ development. Playworks is pioneering a program where trained coaches lead structured playtime across America. But it wanted more education leaders to catch onto the idea that playground activities could have a positive spill-over effect in the classroom.

Read More »

SheSource.org

shesource

What are the odds that the commentator on TV is a woman?

Closing the Pundit Gender Gap

The Challenge: On the Sunday morning political talk shows, women represent only 14% of guest appearances. Ask journalists why they don’t quote and feature women experts more and they’ll tell you they don’t know any.

Read More »