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Case Studies

UNIFEM

unifem1

What if the world took action to end violence against women?

Creating a Global Online Strategy for UNIFEM’s “Say NO-UNiTE to End Violence Against Women” Campaign

The Challenge: The United Nations Development Fund for Women (UNIFEM) wanted to create a platform for people around the world to show and share their support for ending violence against women. The goal of the “Say NO-UNiTE to End Violence Against Women” campaign was to reach 100,000 actions by International Women’s Day.

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Wikimedia Foundation

Wikimedia

“Imagine a world in which every single human being can freely share in the sum of all knowledge.” – Wikipedia founder Jimmy Wales
“Wikipedia Forever”

The Challenge: Every month, more than 330 million people around the world use Wikipedia, the world’s largest and most popular online encyclopedia. Yet many people forget – or don’t realize – that Wikipedia is actually a nonprofit initiative that relies on donations to survive.

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The California Wellness Foundation

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California needs more healthcare workers. Stat.

The California Wellness Foundation

The Challenge: By 2020, California’s population will grow by 10 million people – the equivalent of adding the population of Michigan. This increase includes a 70-percent jump in the 65+ demographic, putting unprecedented demand on health workers. But professionals like lab techs, medical assistants and others who make up the backbone of the healthcare system are in short supply.

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National Horse Protection League

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Each year, tens of thousands of horses in the US are slaughtered for meat

Keeping Horses Off the Dinner Table

The Challenge: Tens of thousands of horses in America are shipped abroad each year to be slaughtered for human consumption. A group of horse advocates wanted to build a movement to pass legislation to protect these horses. They decided to attract support from horse lovers — especially lovers of horse racing and other competitions. They needed to create an independent constituency apart from traditional animal rights groups.

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Center for Reproductive Rights

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In the healthcare reform debate, someone had to stand up for abortion coverage.

“It’s No Joke”

The Challenge: During the 2010 healthcare reform debates, the Center for Reproductive Rights wanted to rally opposition to proposed bans on the abortion coverage millions of American women already have by underscoring the dangerous, real-life consequences.

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