We accelerate Good Business

Reaching multiple stakeholders



Fenton specializes in building unique and authentic platforms for Good Business that inspire action – and accelerate progress. We believe that the best corporate responsibility programs both do good and are good for your bottom line. With senior strategists in New York, San Francisco, Los Angeles and Washington, D.C. and a global partner network, we understand that the most powerful brands and campaigns cultivate consistent two-way conversations between all stakeholders.


We create, seed and measure the initiatives that become movements—building good business.

Create

  • Develop corporate responsibility programs based on the multiple stakeholders in your ecosystem
  • Establish public-private partnerships with NGOs


Seed

  • Develop CSR brand message, communications, and campaigns, with field training
  • Deploy with online and offline media relations
  • Plan conferences, events and speaker engagements
  • Produce creative executions for print, interactive and video
  • Produce Sustainability Reports in line with Global Reporting Initiative (GRI) guidelines and leading reporting principles
  • Develop COP Reports progress reports for submission to the UN Global Compact
  • Create issue-oriented content relevant to specific industry stakeholders and audiences
  • Develop and drive internal CR programs to engage and mobilize employees


Measure

  • Measure and report on corporate social initiatives and their global impact, and on business ROI



Case Studies

Avon Products, Inc.

Avon

Fenton is currently engaged with Avon Products Inc., the world’s largest direct seller and a leading beauty company with more than $10 billion in annual revenue, supporting the corporate sustainability team on the global environmental platform, Hello Green Tomorrow, driving awareness about the social, economic, environmental implications of deforestation in the Atlantic Rainforest and Indonesia, and engaging people to take personal action, including fundraising through Avon channels to support programs of The Nature Conservancy and World Wildlife Fund. Learn More »

Alta Gracia

Alta-Gracia

Promoting a Fair Wage Apparel Brand

The Challenge: Alta Gracia, owned by Knights Apparel, a leading supplier of branded athletic apparel for sports teams and universities, is a new apparel brand sold at college bookstores all over the United States. It is the first apparel brand to pay its workers a “living wage,” enough so that the people who make the t-shirts, sweatshirts and hoodies, and their families can lift themselves out of poverty. The start-up company, named for the town of Villa Altagracia in the Dominican Republic where the factory is located, had no advertising budget and therefore had to rely exclusively on traditional and social media, as well as in-store signs and clothing tags to promote itself to the university community.

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SodaStream

SodaStream_Logo

Who needs bottled water when you can go green – and fizzy?

SodaStream: Better Than Recycling

The Challenge: SodaStream, an Israel-based company, makes home soda machines that turn tap water into sparkling water in 30 seconds.  The company already enjoyed strong overseas sales. But the product hadn’t yet broken through in the U.S.

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BornFree

bornfree

Making Baby Bottles Safer

Positioning BornFree as a Leading Consumer Health Advocate

The Challenge: Ninety-five percent of baby bottles on the market contain a hormone-disrupting chemical called Bisphenol A, otherwise known as BPA. In recent years, scientific consensus has confirmed that the chemical, used to harden plastic, causes cancer in animals, even at low doses. By 2006, BornFree, a company that produces BPA-free baby bottles, already enjoyed healthy sales among a devoted, niche audience. But it wanted to break into the mainstream.

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Patagonia

patagonia

If you’re an environmentalist, you vote, right? Not necessarily.

Patagonia’s Vote the Environment

The Challenge: When leaders at Patagonia Inc. learned that 30 percent of Sierra Club members didn’t vote in the 2000 presidential elections, they were moved to do more to get people to connect their passion for the outdoors to their politics.

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