Fenton develops winning integrated media strategies that get results.
Our services include:
- Integrated Communications Strategy
- Marketing Strategy
- Campaign Strategy and Management
- Social Marketing
- Advocacy Communications
- Crisis Communications
American Medical Association
When NBC announced it would start airing hard liquor ads on TV, the AMA sprang into action.
Keeping Network TV Liquor-Free
The Challenge: In 2001, NBC became the first—and only—national network to break the 50-year voluntary ban on televising hard liquor ads when it aired an ad for Smirnoff vodka during “SNL.” Health groups concerned about the influence of liquor ads on children were not getting traction. The fear was that other networks would follow.
Energy Future Coalition
Can a blockbuster film influence public attitude toward global warming?
Harnessing Hollywood to Set the Record Straight on Climate Change
The Challenge: When Fenton got wind that The Day After Tomorrow was slated for release in 2004, we knew we had a golden opportunity on our hands. The blockbuster movie about the effects of climate disaster showed Los Angeles getting wiped out by tornadoes, Tokyo hammered by hailstones and a tsunami wave burying New York under 50 feet of ice. Fiction, yes, but a great opportunity to raise awareness and drive action on the real threat of global warming.
Financial Reform: A Victory for Main Street
Keeping our nation’s economic future secure
The Challenge: The reckless behavior of the big banks that led to the recession had created traction for reform legislation to clean up Wall Street. But it wasn’t going to be easy. The big banks, who strongly opposed reform, were armed with millions of dollars and an army of lobbyists. Sen. Dick Durbin once said of the banking industry’s control over Congress, “Frankly, they own the place.”
Healthcare for America Now
Fighting for national healthcare reform
A Win, Decades in the Making
The Challenge: Healthcare reform was shaping up to be an epic political battle. Leading progressive advocates in the fight, including MoveOn.org, Health Care for America Now (HCAN), the Progressive Change Committee (PCCC), Campaign for America’s Future and ProgressiveCongress.org couldn’t compete dollar-for-dollar with insurance companies or the drug lobby.
Polly Klaas Foundation
The Polly Klaas Foundation wanted to do more to prevent child abductions and recover abducted children across the country.
AMBER Alert: Recovering Abducted Children Across 50 States
The Challenge: Ten years after the kidnapping and murder of 12-year-old Polly Klaas, the Polly Klaas Foundation was well known in California for supporting families and police in thousands of individual missing children cases. But it wanted to deepen its impact at the national and policy levels.
The California Council for the Humanities
The Grapes of Wrath? I can relate.
California Stories: Reading The Grapes of Wrath
The Challenge: The California Council for the Humanities wanted Californians to read The Grapes of Wrath as part of its mission to highlight the role of humanities in our lives. But how to convince people to read a 500-page novel about the Depression-era dust bowl?
The California Wellness Foundation
California needs more healthcare workers. Stat.
The California Wellness Foundation
The Challenge: By 2020, California’s population will grow by 10 million people – the equivalent of adding the population of Michigan. This increase includes a 70-percent jump in the 65+ demographic, putting unprecedented demand on health workers. But professionals like lab techs, medical assistants and others who make up the backbone of the healthcare system are in short supply.
Wikimedia Foundation
“Imagine a world in which every single human being can freely share in the sum of all knowledge.” – Wikipedia founder Jimmy Wales
“Wikipedia Forever”
The Challenge: Every month, more than 330 million people around the world use Wikipedia, the world’s largest and most popular online encyclopedia. Yet many people forget – or don’t realize – that Wikipedia is actually a nonprofit initiative that relies on donations to survive.
