We create iconic brands that set organizations apart.
Our services include:
- Positioning
- Messaging
- Brand Story
- Logo Design
Corporation for a Skilled Workforce
The Corporation for a Skilled Workforce wanted help connecting with their target audience: cities in need of an economic rebound.
“Good Jobs, Thriving Communities”
The Challenge: The Corporation for a Skilled Workforce (CSW) is a nonprofit public interest agency that brings together expertise from government, business and higher education to both develop and execute strategies that help cities find solutions to the workforce challenges of the new economy. But CSW staff had struggled with how to describe the value of their work to prospective partners.
National Center for Lesbian Rights
When you’re fighting for LGBT rights, you need a strong brand to back you up.
The Audacity to Fight for Justice
The Challenge: For more than 30 years, the National Center for Lesbian Rights has been winning precedent-setting court cases to protect the rights of lesbian, gay, bisexual and transgender Americans. But they aren’t the only — nor necessarily the most well-known — legal organization in their field. It was time to rethink their brand.
Sempervirens Fund
How to stand out as a tree in a forest.
A New Look for the Sempervirens Fund
The Challenge: Founded in 1900, the Sempervirens Fund had longevity on its side when it came to brand positioning. But over the years, as more groups claimed the protection of redwood trees as their mission, the Fund realized it needed to do more to set itself apart.
The California Wellness Foundation
California needs more healthcare workers. Stat.
The California Wellness Foundation
The Challenge: By 2020, California’s population will grow by 10 million people – the equivalent of adding the population of Michigan. This increase includes a 70-percent jump in the 65+ demographic, putting unprecedented demand on health workers. But professionals like lab techs, medical assistants and others who make up the backbone of the healthcare system are in short supply.
The New York Academy of Medicine
A lot can change in 160 years. Just ask The New York Academy of Medicine.
Revitalizing a Brand: The New York Academy of Medicine
The Challenge: Few organizations can claim as long and distinguished a history as The New York Academy of Medicine (NYAM). But, a lot can change in 160 years. In that time, NYAM grew from a small professional society of New York doctors to a national organization with expansive programs, and their logo and tagline — “Enhancing the health of the public since 1847” — no longer reflected who they were.
The YMCA of San Francisco
Shaping a 150-Year Old Brand
The Challenge: The YMCA means something to nearly everyone, so the YMCA of San Francisco was uncertain about how to clearly communicate its brand.
