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“Imagine a world in which every single human being can freely share in the sum of all knowledge.” – Wikipedia founder Jimmy Wales
“Wikipedia Forever”

The Challenge: Every month, more than 330 million people around the world use Wikipedia, the world’s largest and most popular online encyclopedia. Yet many people forget – or don’t realize – that Wikipedia is actually a nonprofit initiative that relies on donations to survive.

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Fighting for national healthcare reform

A Win, Decades in the Making

The Challenge:  Healthcare reform was shaping up to be an epic political battle. Leading progressive advocates in the fight, including MoveOn.org, Health Care for America Now (HCAN), the Progressive Change Committee (PCCC), Campaign for America’s Future and ProgressiveCongress.org couldn’t compete dollar-for-dollar with insurance companies or the drug lobby.

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When NBC announced it would start airing hard liquor ads on TV, the AMA sprang into action.

Keeping Network TV Liquor-Free

The Challenge: In 2001, NBC became the first—and only—national network to break the 50-year voluntary ban on televising hard liquor ads when it aired an ad for Smirnoff vodka during “SNL.” Health groups concerned about the influence of liquor ads on children were not getting traction. The fear was that other networks would follow.

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In the healthcare reform debate, someone had to stand up for abortion coverage.

“It’s No Joke”

The Challenge: During the 2010 healthcare reform debates, the Center for Reproductive Rights wanted to rally opposition to proposed bans on the abortion coverage millions of American women already have by underscoring the dangerous, real-life consequences.

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John McCain said he would keep U.S. troops in Iraq for “100 years.” Big mistake.
“Not Alex”

The Challenge: June 2008: Neither presidential hopeful John McCain nor Barack Obama had emerged as the favorite in the polls. Meanwhile, roughly 13 percent of voters remained undecided. While the economic downturn loomed large, the Iraq War remained a critical wedge issue for many Americans. So when Sen. McCain remarked at a press conference that he would keep U.S. troops in Iraq “for 100 years” if necessary, Fenton saw an opportunity for Moveon.org Political Action and AFSCME to connect with voters.

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