Public Relations Strategy and Media Relations Tips for Non-Profits and Advocacy Campaigns

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NOW HEAR THIS, a report produced by Fenton Communications, with generous support from the David and Lucile Packard Foundation, details our approach to advocacy communication campaigns.

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Introduction
Chapter 1: Clear Goals, Measurable
Progress
Chapter 2: Audience Identification and
Segmentation
Chapter 3: Clear, Simple, Concise Messages
Chapter 4: Planning
Chapter 5: Specify What People Should Do
Chapter 6: Action Needed Now
Chapter 7: Match Strategy and Tactics to Your Target
Audience
Chapter 8: Budget for Success
Chapter 9: Bring in the Experts
Conclusion

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