Fenton Fundamentals: Communication News and Tips

The online world is changing rapidly. To keep you ahead of fast-paced editorial and technical developments, we've provided the following helpful cyber tips.

Fenton Communications has revamped its own Web site: www.fenton.com

Contents:

• Blogs: What They Are, How to Pitch Them and Why
• E-flicks, Flash Files, Viral E-mails
• Why Buy More URLs

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Fenton Fundamentals: Getting Your Story In The News

How do you get your story in the news? Often the answer can be right under your nose in the paper you’re reading. One of the most effective ways to secure media coverage is to insert your angle or announcement into a bigger story already in the news or that you know the media will cover.

Contents:

• The Day After Tomorrow: MoveOn.org's heats up the global warming debate
• 50th anniversary is golden opportunity for education stories
• Detroit Project drives more in-depth stories on gas prices
• Useful websites for anticipating news

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Fenton Fundamentals: Media Outreach

In this edition, we provide advice on some of the more challenging aspects in media outreach: securing coverage in newspaper editorials, on TV and for research reports. We hope they help in your own efforts.

Contents:

• How to secure newspaper editorials
• How to place stories on TV
• How to make reports newsworthy
• Useful websites for research and media relations

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Fenton Fundamentals: Making Ads That Make The News

What's the best way to help time-strapped journalists cover your issue? Do some of the work yourself. The easier you make their jobs, the more likely they are to tackle your issue, tell it from your perspective and come back in the future.

Contents:

• Make ads that make the news
• Make your spokesperson a media mainstay
• Telephone news conferences ring true
• Online documents help reporters in a pinch

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Fenton Fundamentals: Framing The Debate

Our nonprofit clients consistently voice the frustration of not having enough resources to effectively frame their issue or debate. Framing, or setting the tone and boundaries for how we discuss or address a topic, is crucial for nonprofits to succeed in their efforts, but doing so can be costly.

Contents:

• Osama Wants You to Invade Iraq
• The West Coast's Best Kept Advertising Secret
• Amber Alerts and the Op-Ed Option
• Swordfish to Chefs: Thank You
• Parents of Poisoned Children Demand Safe Meat

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