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Fenton has a number of free resources available to help you learn the best practices public relations. |
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MAKING A NAME FOR YOURSELF |
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 Branding gives you immediate currency in today’s cluttered environment. It defines you and instills trust in your product, service or cause. For non-profit organizations, this trust results in greater credibility, influence and fundraising power.
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PROVING YOUR WORTH |
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 Success is much more than a book of news clips at the end of the day. And earned media is just one facet of a communications program. In this practical guide, we outline 10 key questions to help evaluate whether your communications are effective.
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ONLINE PRESS CENTERS |
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 Your organization's Web site is often the first place reporters go before they interview you or file a story. Yet Fenton routinely hears grumblings from journalists that nonprofit sites are poorly organized, difficult to navigate and missing key information. The good news? Making your Web site reporter-friendly is a relatively simple affair. This guide offers best practices for effective online press rooms.
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SUMMER TIPS |
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 For many nonprofits, the arrival of summer traditionally signals a "down" time for their organizations. In fact, summer can be an ideal time for communications-related initiatives, which can get pushed to the backburner during the busier months. To kick off the official start of summer, Fenton has produced a new guide offering six ideas on how to make the most of the summer months:
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OVER HERE |
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 Getting U.S. media coverage of international issues has its challenges, but
it's not impossible. It requires
persistence, agility and a sharply tuned news sense. This guide offers these
10 tips to help you cross the divide between events over there to the news
over here.
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NOW ADVERTISE THIS |
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 Fenton Communications and Zimmerman &
Markman lay out 10 tips for making news for your public interest advertising,
drawing from media campaigns we've done for a broad range of public interest
organizations.
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THIS JUST IN |
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 Fenton’s newest free guide to on best practices for public interest communications. This Just In includes 10 lessons on PR strategies and trends over the past 23 years.
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NOW HEAR THIS! |
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 Fenton's FREE guide to the nine laws of successful advocacy communications with words of wisdom from more than 25 experts.
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10 TIPS TO GET MORE INK ON YOUR NEXT REPORT |
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 Maximize media coverage for your next report release with our 10 free tips on how to better package studies for news outlets.
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CREATING AND RUNNING SUCCESSFUL SOCIAL MARKETING
CAMPAIGNS |
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Click to view this presentation we gave to First Five
California on creating and running successful social marketing campaigns.
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TIPS AND TACTICS |
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Ten Tips for a Newsworthy Trip
Print Interview Tips and Tactics
TV Interview Tips and Tactics
Radio Interview Tips and Tactics |