Fenton Communications Launches Green-Tech Division

New York – May 27, 2008   Fenton Communications, the nation's leading public interest communications firm, announced today the expansion of its environmental practice to include green technology companies. Josh Baran will re-join the company after a seven year hiatus as Senior Vice President to head the green-tech division, focusing on renewable energy, environmentally sound technologies and innovation.

Baran brings to Fenton a broad range of experience in environment, public affairs, non-profit campaigns and technology. His recent work includes "An Inconvenient Truth" for Paramount Vantage and Rodale Press, the Rocky Mountain Institute, "Who Killed the Electric Car" for Sony Classics, and clients working with cellulosic ethanol, solar and wind energy.

Fenton Communications has been deeply involved in environmental issues since its founding in 1982. The firm publicized the first reports of the U.N. Intergovernmental Panel on Climate Change, helped environmental NGOs at the Kyoto Global Warming Summit, and worked with Vice-President Al Gore to publicize the issues. Fenton represented the Solar Energy Industries Association as far back as the mid 1980s. It ran the successful "Give Swordfish a Break" campaign for Sea Web and NRDC which helped save the species. Current and recent clients include the National Wildlife Federation, Climate Counts, bisphenol-A-free baby bottle company Born Free, National Environmental Trust and many others.

Josh Baran has more than 25 years of experience in a diverse roster of public relations challenges. He worked at Microsoft with Bill Gates to launch Windows 95 and with the Dalai Lama and Arnold Schwarzenegger. Other clients have included Time Warner, Miramax, NRDC, the Pediatric AIDS Foundation, Amnesty International, Newsweek and many others. He worked at Fenton in New York in 2001 and 2002.

Baran will head up a team in New York but also work closely with Fenton's San Francisco and Washington, D.C. offices.

"Our goal is to work with dynamic companies and entrepreneurs to help them drive the conversation and bring the world to a clean energy future," said Fenton CEO David Fenton. "We have worked mostly with NGOs – now we're taking the next step to help the new technologies become mainstream."

Fenton Communications is the leading advocacy public relations firm in the U.S. and has 25 years of experience helping organizations tell their stories to the world. Using a full range of multimedia services—from strategic planning and media relations to advertising and online marketing and advocacy—Fenton Communications helps clients protect the environment, improve public health and advance human rights and social justice.