Communications Plans and Counsel

To communicate a message successfully, build support for an issue, create a branding campaign or manage a crisis, many organizations need professional guidance and skilled implementation. Fenton Communications' strategic planning counsel and services provide the roadmap every organization needs for success. Working toward clear goals we help you:

• Target your audiences and understand their needs;
• Develop compelling, concise messages that connect with your targets and move them to action;
• Plan innovative and exciting ways to deliver your message repeatedly, using all the communications tools available in today's information age; and
• Create a communications plan that supports your organizational goals and identifies benchmarks for success.

Public Affairs and Advocacy

Scoring public interest victories often means influencing key decision makers in elected office, in the corporate boardroom or behind a gavel. We use our public affairs expertise and campaign strategy to tip the balance of power in your favor. We advise our clients on when to use a bullhorn – or when it's wiser to place a phone call. By harnessing political advocacy with communications, we help our clients influence constituents and opinion leaders to make social change.

Coalition Building

When you need to raise your profile, frame the debate, or mainstream your issue, the messenger is as important as the message. We help you identify and cultivate stakeholders who will influence your target audiences. We know how to build consensus among respected organizations and individuals who can add muscle to your cause through sign-on letters and other coalition-building tactics.

Event Planning

A great event is like a successful campaign: at the end of the day, you have results to show for it. Whether it's an annual conference or a policy summit, we can help you plan and stage an event that advances the debate, strengthens networks, and leaves your audience buzzing. We work with you to frame a compelling theme, identify and recruit leading expert speakers, fill the seats with your target audience, and create a program that drives toward a concrete goal. Fenton sets the tone with the right venue and the right multimedia mix, from sound and video to overheads and web casts. We develop eye-catching program collateral and a media strategy to draw reporters to your event.

Research

Got a smart strategy? Fenton can help you prove it. We design, organize and execute critical research to enhance your message and target its delivery. From background research on your issue to message testing through focus groups and polling surveys, Fenton will guide your efforts by helping you:

• Understand your target audiences and what moves them;
• Make the strongest case for your cause using hard evidence;
• Identify and counter opposition arguments; and
• Pre-test messages to ensure effectiveness.