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MICHAEL KHOO |
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ACCOUNT DIRECTOR |
Michael Khoo has twelve years of experience in strategic communications. Khoo's focus on progressive politics, the environment, and international issues includes work with clients such as Friends of the Earth, MoveOn.org, the National Center for Missing & Exploited Children, Alaska Wilderness League, Common Cause, National Farmworker Alliance, True Majority and peace activist Cindy Sheehan. He specializes in media relations, online marketing, and organizational strategy development.
Prior to Fenton, Khoo was Washington representative for the Union of Concerned Scientists, where he developed online and offline communications strategies and tactics for its corporate and legislative campaigns. His work with UCS contributed to McDonald's landmark decision in 2003 to reduce the use of antibiotics in meat production and helped secure the first Republican co-sponsor of Senate legislation to enact a similar initiative into law. He also served as a spokesperson for UCS, authoring op-eds and outreach materials.
As national campaigner for Greenpeace Canada, Khoo developed and launched the organization's first biotechnology campaign in 1999, which doubled Canadian public awareness of the issue and led to the first international treaty on biotechnology. Khoo also developed the funding necessary to start the first Canadian college-level course on organic agriculture at Guelph University in Ontario. Earlier, Khoo served as a press officer for the renowned geneticist, environmentalist and broadcaster Dr. David Suzuki and was a campaigner with the Toronto Environmental Alliance. He holds a degree in political science from the University of Toronto.
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