Robert Anderson
Managing Director, New York Office
Rob Anderson has a 20-year professional history passionately devoted to one ideal: to leave the world a better place than he found it. A nationally known expert on social marketing and one of the chief strategists behind the highly successful “truth” anti-smoking campaign, Anderson is a frequent speaker at professional conferences on the subject.
Anderson was executive vice president for GolinHarris and director of Change, the name of the company’s corporate citizenship, social marketing and cause branding practice, addressing some of society’s toughest challenges. In the public sector, Rob has worked with nonprofit and government agencies, including the Centers for Disease Control and Prevention, the Food and Drug Administration, National Institutes of Health, American Legacy Foundation, Home Safety Council, Special Olympics, Robert Wood Johnson Foundation, the Ad Council, Campaign for Tobacco Free Kids and the National Alliance for the Mentally Ill. He has advised on many cause marketing campaigns for clients such as State Farm, Lowe’s, Toyota, PacifiCare, Capital One, and Burger King Corporation for its college scholarship program for low-income youth.
Prior to joining Fenton, Anderson founded his own educational services company, Jabberü (www.jabberu.com), With the tagline "growing up global," the Jabberü brand communicates to parents the importance of learning another language and about other cultures at a young age. Jabberü is now the leading provider of early childhood language learning in the Washington, D.C. area, with plans for national expansion. He has also worked as a television reporter and press secretary to the Governor of Florida and is a member of the Public Relations Society of America, the American Marketing Association, the National Association for the Education of Young Children and the National Network for Early Language Learning.