News

The worst hunger crisis in 60 years. More than 13 million in need of immediate assistance. There has never been a better time for the Justice League to join forces. Warner Bros. and DC Comics are fighting hunger in the Horn of Africa with its campaign “We Can Be Heroes.” Fenton launched this effort with over 100 million media impressions in outlets including Extra, USA Today, Huffington Post, the NY Daily News and tweeted by global health leaders such as Melinda Gates. The multi-layered campaign will use Warner Bros. and Time Warner global media properties to get the word out, and will match any donation 100%. The effort is showcased in this movie trailer created by Fenton Studios, “Be A Hero.” Give now at www.WeCanBeHeroes.org. Read More »

Fenton has promoted Susan McPherson to its first director of global marketing.

The appointment comes two months after the announcement of Fenton’s first office overseas in London, and the development of a global network of like-minded public interest agencies.

McPherson has served as a senior vice president at Fenton’s New York office for 20-months and was instrumental in growing the firm’s corporate responsibility (CR) practice, securing several marquis Fortune 500 clients. Read More »

Ending a nine-month hiatus in ambassadorial relations, Ecuador’s new ambassador to the United States, Nathalie Cely, presented her credentials to the White House and promised to work to strengthen bilateral relations with the Obama Administration.  The meeting came shortly after the Mexico-based international polling firm, Consulta Mitofski ranked Ecuador’s President Correa among the most popular leaders in the hemisphere.  Fenton has worked with the Republic of Ecuador on a wide range of projects since 2007.  Senate Republicans so far have blocked the confirmation of a new U.S. ambassador to Quito.

This article originally appeared in The Holmes Report on Dec. 12, 2011.

Fenton Lures Climate Group Founder For London Office Launch
By Arun Sudhaman

LONDON–Fenton Communications, the largest public interest PR firm in the US, has launched its first overseas operation in the UK.

Fenton has lured Climate Group co-founder Alison Lucas to head the operation, and revealed plans to assemble a global network of “like-minded” social impact firms. Read More »

Assembles Global Network of Social Impact Firms

Fenton has opened its first international office in London at 7 Cavendish Square and has hired Alison Lucas as its Director.

The 30-year-old social impact communications firm’s London office will focus on UK, European and global public health, energy, environment, philanthropic and corporate responsibility clients.

Alison Lucas will serve as Director of the London office. She was most recently Co-Founder of The Climate Group, which works with governments, brands and public figures across Asia, Europe and North America pushing for the policies, technologies and investment needed for a low-carbon economy.

Lucas previously ran an environmental communications consultancy and was Director of Communications for the World Wildlife Fund’s International Forests Campaign, where she helped create the Forest Stewardship Council certification program. Read More »

Creating healthy communities is a shared responsibility among all of us. That’s why Fenton is delighted to work on behalf of the Centers for Disease Control and Prevention (CDC) and their annual influenza vaccination campaign.

December 4 – 10 is National Influenza Vaccination Week (NIVW), and CDC and its partners across the country are stressing the importance of flu vaccination – through holding events, using social media to spread the word, and other means. Read More »

Over the past 25 years those working in the field of violence prevention have brought about a major paradigm shift from an assumption that violence is inevitable to the recognition that violence is preventable, through the application of evidence-based programs to prevent specific types of violence. But neither the paradigm shift nor the specific programs have spread to low- and middle-income countries. The Institute of Medicine (IOM) will convene a 2-day workshop to explore gaps in the four areas of knowledge management (knowledge generation, integration, dissemination, and application) and how closing these gaps might accelerate violence prevention in low- and middle-income countries.

Read More »

This article originally appeared in The Chronicle of Philanthropy on  November 18, 2011 by Raymund Flandez.

Nearly seven out of 10 Americans say it’s important to give to charity this holiday season, a 10-percentage point jump from a similar poll conducted last year by the American Red Cross. But only 57 percent actually plan to give between Thanksgiving and New Year’s, the same percentage as in 2010.

As donors get ready to face the fourth holiday season of a sluggish economy, 72 percent of people who plan to give say they will donate the same as or more than last year, which is the same percentage as in the 2010 poll. A majority of those who do give plan to donate between Thanksgiving and Christmas. Read More »

Victor Neufeld, for 15 years the Executive Producer of ABC’s 20/20 newsmagazine, has joined Fenton, the public interest communications firm.

Neufeld will serve as the firm’s first Executive Producer to help clients produce more of their own content in the new media era.

Neufeld is a 25+ year television news veteran and winner of dozens of Emmy, George Foster Peabody, Dupont, Christopher and Gracie awards. Under his 15 year tenure as Executive Producer of ABC’s 20/20 the program received dozens of Emmy awards and became the major broadcast institution for ABC News it remains today. Read More »

Schedule and Select Participants  Announced for TEDxWomen: The Conversation Continues.  Participants to include Jane Fonda, Barbara Walters, Dr. Mehmet Oz, Gloria Steinem, Tavi Gevinson, and more

New York, November 2, 2011 – The Paley Center for Media announces TEDxWomen, a one-day event planned for December 1 at the Paley Center locations in both New York and Los Angeles. TEDxWomen will be curated and produced by The Paley Center for Media, and will be hosted by the Paley Center’s President and CEO, Pat Mitchell. Read More »