Nicholas Kristof and Sheryl WuDunn wanted their book to spark a movement.
Helping Nonprofits Leverage Half the Sky for their Cause
The Challenge: Pulitzer Prize-winning journalists Nicholas Kristof and Sheryl WuDunn wanted their book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, to be much more than a bestseller. They wanted to leverage the attention the book received to garner more public support for the important work nonprofit groups are doing in the developing world to improve women’s lives.
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