Some of the most exciting environmental innovations today are coming from the private sector.
Fenton works with entrepreneurs and innovators who are leading the green energy revolution. We promote sustainable products and services that are changing consumer habits and contributing to planetary protection.
SodaStream: Better Than Recycling
The Challenge: SodaStream, an Israel-based company, makes home soda machines that turn tap water into sparkling water in 30 seconds. The company already enjoyed strong overseas sales. But the product hadn’t yet broken through in the U.S.
Positioning BornFree as a Leading Consumer Health Advocate
The Challenge: Ninety-five percent of baby bottles on the market contain a hormone-disrupting chemical called Bisphenol A, otherwise known as BPA. In recent years, scientific consensus has confirmed that the chemical, used to harden plastic, causes cancer in animals, even at low doses. By 2006, BornFree, a company that produces BPA-free baby bottles, already enjoyed healthy sales among a devoted, niche audience. But it wanted to break into the mainstream.
