“Human beings the world over need freedom and security that they may be able to realize their full potential.”
—Aung San Suu Kyi, 1991 Nobel Peace Prize winner
We wage campaigns to protect people’s right to live and work free from fear and persecution.
Promoting a Fair Wage Apparel Brand
The Challenge: Alta Gracia, owned by Knights Apparel, a leading supplier of branded athletic apparel for sports teams and universities, is a new apparel brand sold at college bookstores all over the United States. It is the first apparel brand to pay its workers a “living wage,” enough so that the people who make the t-shirts, sweatshirts and hoodies, and their families can lift themselves out of poverty. The start-up company, named for the town of Villa Altagracia in the Dominican Republic where the factory is located, had no advertising budget and therefore had to rely exclusively on traditional and social media, as well as in-store signs and clothing tags to promote itself to the university community.
The Corporation for a Skilled Workforce wanted help connecting with their target audience: cities in need of an economic rebound.
“Good Jobs, Thriving Communities”
The Challenge: The Corporation for a Skilled Workforce (CSW) is a nonprofit public interest agency that brings together expertise from government, business and higher education to both develop and execute strategies that help cities find solutions to the workforce challenges of the new economy. But CSW staff had struggled with how to describe the value of their work to prospective partners.
The Audacity to Fight for Justice
The Challenge: For more than 30 years, the National Center for Lesbian Rights has been winning precedent-setting court cases to protect the rights of lesbian, gay, bisexual and transgender Americans. But they aren’t the only — nor necessarily the most well-known — legal organization in their field. It was time to rethink their brand.
An Accurate Reflection of the American Muslim Community
The Challenge: Four years after 9/11, negative public perception of Islam among Americans remained high; anti-Muslim bias crimes rose by more than 50 percent between 2003 to 2004, according to a report by The Council on American Islamic Relations (CAIR). Anti-Muslim sentiment was being fanned by media personalities and web sites that propagated hate, but the voices of American Muslims were not emerging as a powerful counter-force.
