Fenton accepting applications for $10,000 Social Media Grant from Washington, DC area non-profits
December 4, 2009
Social media tools like Twitter and Facebook present exciting new opportunities for nonprofits to do online outreach, but many organizations lack the resources to explore them - especially right now.Fenton is offering a $10,000 Social Media Grant to nonprofits in the Washington, DC area. This is the perfect opportunity for organizations if they're ready to jump into the social media waters but are unsure about how, or if they're not sure if their current social media strategy is working.
The selected grant recipient will receive up to $10,000 worth of social media analysis, monitoring and strategy services from Fenton Communications. Work will be completed in the winter of 2010.
SERVICES INCLUDE:
Social media audit - Fenton will survey the organization's current social media efforts and analyze how they stack up against industry benchmarks. Fenton will identify areas where the organization's social media efforts are resonating with their audiences, as well as areas where they're not.
Social media monitoring - Using monitoring tools and research, Fenton will tell the organization the state of the online conversation about their organization, campaign or issue. Fenton will determine what people are saying, the language they are using, the tone of the conversation, and who the biggest influencers are.
Strategic recommendations - Based on the results of the audit and monitoring report, Fenton will provide five strategic recommendations to help the organization integrate social media into their communications and marketing efforts. These recommendations will be specific to the organization's goals and audiences and tailored to the organization's capacity.
HOW TO APPLY:
To enter organization must be a Washington, DC area nonprofit organization interested in expanding their mission or campaign through social media. The deadline for entries is December 18th.
Organizations can apply online here.