New study shows 89% of non-profits are using some form of social media, outpacing business.
June 22, 2009
Nonprofit organizations have long been labeled Luddites when it comes to adopting new technology.But a forthcoming study by the University of Massachusetts Dartmouth Center for Marketing Research shows nonprofit groups are actually well ahead of businesses in their use of social-media tools such as Twitter, Facebook, and blogs.
The soon-to-be-released study found that 89 percent of nonprofit organizations are using some form of social media, reports the Herald News in Fall River, Mass. Fifty-seven percent reported that they use blogs.
"Social media is an important part of the marketing strategy for U.S. charities and nonprofits. They are outpacing businesses and even academic institutions in their familiarity, use and monitoring activity," Nora Ganim Barnes told the newspaper. "These organizations have found a new and exciting way to win the hearts, and maybe the dollars, of potential donors."