June 24, 2009
Fenton is helping Planned Parenthood Federation of America hire for a Vice President of Communications to develop and execute a proactive national communications and media strategy that advances the organization's mission and brand. The ideal candidate has a strong understanding of advocacy, policy implementation and politics.
Sound like someone you know? Visit: http://tinyurl.com/ppfavp
Interested applicants should email resume, cover letter, references, writing sample, and salary requirement to PPFAVP@fenton.com, with the job title in the subject line. No calls please.
June 24, 2009
Your nonprofit or foundation could be one of this year's Getting Attention Nonprofit Tagline Award winners! Enter today
here.
A strong tagline does double-duty -- working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base. It's one of your most basic, and effective, marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly.
Take 3 minutes now to enter your nonprofit's tagline
here. All entrants will receive a free copy of the fully-updated 2009 Nonprofit Tagline Report in late 2009. It's the only complete guide to building your org's brand in 8 words or less -- filled with how-tos, don't-dos and models.
Enter today, while it's on your mind. Deadline is July 31st.
BTW,
here are the winners of the 2008 Nonprofit Tagline Awards (selected by nearly 4,000 voters in the field). This could be your org in 2009!
P.S. Follow the tagline award news on Twitter at
@orgtaglines
P.P.S. More details on the award program available
here.
June 22, 2009
Nonprofit organizations have long been labeled Luddites when it comes to adopting new technology.
But
a forthcoming study by the University of Massachusetts Dartmouth Center
for Marketing Research shows nonprofit groups are actually well ahead
of businesses in their use of social-media tools such as Twitter,
Facebook, and blogs.
The soon-to-be-released study found that 89 percent of nonprofit organizations are using some form of social media, reports the Herald News in Fall River, Mass. Fifty-seven percent reported that they use blogs.
"Social
media is an important part of the marketing strategy for U.S. charities
and nonprofits. They are outpacing businesses and even academic
institutions in their familiarity, use and monitoring activity," Nora
Ganim Barnes told the newspaper. "These organizations have found a new
and exciting way to win the hearts, and maybe the dollars, of potential
donors."
Read full article
June 18, 2009
240 applications received for Fenton Social Media Grants.
We've received more than 240 applications for the Fenton Social Media Grants.
One thing is clear: the breadth and depth of the change work nonprofits are doing in New York as are as diverse as New York itself!
We're now engaged in the tough job of whittling down to three grantees, which we hope to announce by the end June. Stay tuned...
June 15, 2009
Fenton is working to promote the ground-breaking documentary, "The End of the Line,"
about the devastating impacts of overfishing. Beginning June 19th, the film will be released in NYC and Los Angeles, for more details and a full U.S. theatrical release schedule, click here.
One of the greatest crises
humankind is facing, large-scale industrial fishing and unabated seafood
consumption are combining to drive fish stocks to the brink of collapse.
Despite scientific consensus and numerous pressure campaigns being waged worldwide,
meaningful political action and large-scale behavior change by consumers has
yet to take place. The End of the Line will change this.
Continue reading »
June 11, 2009
The workplace is all about cutting costs and working smarter--which is even more true in the current economic climate. We think teleconferences, videoconferences, and webinars will do the trick in place of face-to-face meetings. But what's getting lost in translation? Why are some tele-meetings so painful? What can we do about it?
These are the questions by our good friend and communications guru Andy Goodman and his team at The Goodman Center in their latest report, "Dialing In, Logging On, Nodding Off: The True Costs of Teleconferences, Videoconferences and Webinars."
You can download it for free at www.thegoodmancenter.com.
The report, the result of surveys with 1,200 public interest professionals from across the US and Canada, is a brisk read with the powerful reminder that, "Meetings are meetings, no matter what kind. If you don't know how to run a good meeting in person, adding the prefix tele- isn't going to help you."
The good news is, The Goodman Center does offer help. Check out the resources at the end of the report!.