Fenton COO Lisa Witter and SVP Lisa Chen on how women will save the planet
October 23, 2008
"If you want to understand women, you have to understand 'The She Spot'," argues Naomi Wolf. Women vote more, give more, and volunteer more to good causes. In other words, women aren't a niche--they're the primary change-makers. In their book The She Spot: Why Women are the Market for Changing the World and How to Reach Them, Fenton COO Lisa Witter and SVP Lisa Chen offer a practical -- and provocative -- primer on how nonprofit and advocacy organizations can strengthen their outreach to this highly motivated and engaged segment of the population. Continue reading »