Women make more than 80 PERCENT of all health-related decisions for their families. That goes for choosing a brand of children’s cold medicine to selecting a health insurance plan. Yet many health-related organizations miss the mark when it comes identifying them as a critical audience – or understanding what motivates them.

A new Fenton guide, She Decides: How to Reach the Most Important Audience for Your Health Campaign, is designed to help health leaders and communicators who are shaping policy or encouraging healthy behaviors harness the power of this core demographic.

Download it today!