Here are a few of this week’s “must-reads” from our Fenton Feed:

What Responsibility Do Social Media Users Have During a Crisis?
With an awesome ability to get critical information out faster, to a much more global audience, comes responsibility.

Five Nonprofits That Have Found Their Facebook Voice
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal.

5 Digital Marketing Trends to Watch
The foremost digital marketing trends of 2011 will be central to one theme: user presence.

The Three Most Common Mistakes Nonprofit Group Admins Make on LinkedIn
LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon.

Facebook Commenting Platform: Pros and Cons For Businesses
Dave Fleet shares his views on the benefits and risks of Facebook’s new feature for organizations.

At SXSW, Advertising Was This Year’s Twitter, iPad 2 Was This Year’s Foursquare
Now that the interactive portion of the SXSW conference in Austin, Texas is over, the key question is already rolling in: who won?