Here are a few of this week’s “must-reads” from our Fenton Feed:

Search + Social = Authority x Influence
Great synopsis of how search and social are the banana and hot fudge on top of your content ice cream.

Most Fortune 50 Brands Still Hiding Their Social Media
Only 44% of the Fortune 50 have any social media icons on their home pages, and 60% hide their Twitter streams. Call Inspector Clouseau if you want to find the rest. Kind of amazing considering the prevalence of social buttons of all types all over the web… This is the first in a series of posts that will examine how many of the Fortune 50 have really evolved past the toe-in-the-water phase, and how many are still in the head-in-the-sand era.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy
Dan Zarrella, a social media researcher (with 33,000 followers himself), Zarrella says the right Twitter strategy depends in part on what your goals are. Want to accumulate as many followers as possible? Then tweet a lot: Twitter’s A-listers — those with the most followers — tweet an average of 22 times a day, and more tweets generally lead to more followers. But if your goal is to drive more traffic to your site, you should show a little more restraint; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one.

Survey Says: A Whole Lotta Trust Goes a Long Way with Millennial Donors
The Millennial Donor Survey finds that of the more than 3,000 people (ages 20 to 35) who responded, 93 percent gave to nonprofit organizations in 2010, with 10 percent giving $1,000 or more. What does this mean for nonprofits?

Are Twitter Chats Part Of Your Social Media Strategy?
Angela Maiers shares her tips for mak­ing Twitter Chats a more reward­ing expe­ri­ence for you and your organization.

Five Ways to Integrate Social Media Into Your Nonprofit’s Website
Integrating your nonprofit’s Web 1.0 and Web 2.0 campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. Presented are five ways to integrate social media into your nonprofit’s website.

The Great Disconnect
Very useful points from a survey of Capitol Hill staffers about what gets their attention.

HOW TO: Use Facebook Questions for Your Nonprofit
Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. The vast majority of nonprofits are more interested in building the brand name of their nonprofit, not the brand name of their nonprofit staff and when used strategically, Facebook Questions allows nonprofits to build the fan base inside the Facebook community.