Six months after opening its first overseas office in London, Fenton is expanding its international reach by launching a Global Network of like-minded social impact communication firms. The network includes 19 companies throughout Asia, Africa, and Latin America, and will be run from Fenton’s London office.
Partner firms will collaborate with Fenton on the development and implementation of campaigns that take place within their countries. Fenton’s global business focuses on environmental, health, energy, economic development, and other social issues. The communication and public relations firms selected to be part of the network have experience working on these issues and share Fenton’s mission of accelerating social change. In addition to collaborating on campaigns, partners will assemble on a periodic basis to share ideas, case studies, and best practices.
“As we strive for global change, it’s crucial to have an understanding of local culture and values,” said Lisa Witter, Chief Change Officer at Fenton. “The Global Network will provide us with these insights, allowing us to create targeted campaigns that reach the hearts and minds of the local community.”
The Global Network consists of 19 firms in India, Indonesia, Kenya, Brazil, Nigeria, Egypt, and Spain. These partners were identified after a six-month selection process. Fenton plans to expand the network to additional countries after the conclusion of this pilot phase.
“Joining this global network for social impact causes is a part of our commitment to our company mission,” said Ariyanto Zainal, President Director of MACS909, a partner communications agency based in Jakarta, Indonesia that has worked with major multinational and local brands for more than 18 years. The company has also worked on a number of social impact campaigns around issues such as sanitation, maternal health, and disease prevention. Zainal hopes to expand MACS909’s work in this space: “With our eyes on the future, MACS909 is always eager to participate in such campaigns and we are looking forward to being a part of this bigger network, working on large-scale social causes that improve our citizens’ quality of life.”