Here are some highlights from the week’s news please let us have your feedback.

Corporate Responsibility

@MarcGunther’s provocative and thoughtful post led many discussions across the blogosphere this week.

One restaurant is working hard to make sure sushi can be sustainable, in collaboration with the Monterey Bay Aquarium and World Wildlife FundAnother food-based initiative is hoping celebrity chefs can encourage more restaurants and consumers to start eating the species that are invading our oceans.

An environmental example for us all, courtesy of Vaxjo, Sweden – a city that plans to be entirely free of fossil fuels by 2030.

A new device called Water Canary lets anyone test the safety of drinking water. Its GPS and crowdsourcing technology could vastly improve water contamination data – and prevent the millions of deaths that occur each year due to water-related diseases.

Cause-Marketing

Will more transparency help consumers purchase the sustainable option?

Here’s a clever, easy, and environmentally friendly marketing initiative from Virgin America that scores big brand points: setting up stations to refill your empty bottles after TSA checks.

With so many companies jumping on the cause marketing train, consumers are holding brands to a higher standard: do good and show value.

Social media can be an incredibly valuable way to promote a brand, but it’s a tool that many wield without understanding what it does, like eating dinner with a hammer. Here are some tips about how to make sure you’re using the tool the way it’s intended – as a tactic informed by a clear goal and strategy.

Philanthropy

An achievement to celebrate: the fight to provide affordable vaccines to the people who need them most has gained four more years of funding, and manufacturers have lowered the prices of key vaccines.

A project in North Carolina to help low-income young adults get post-secondary degrees has received new funding from the Bill and Melinda Gates foundation.

An informative article from the Philanthropy Journal describes “how to get better at ethics.”

Non-Profit

A new initiative launched by the nonprofit group Steps to End Family Violence is sending books and letters to female inmates at Rikers Island prison to help women deal with confinement.

Peter Madden, the chief executive of Forum for the Future, offers six simple steps to move any company, non-profit, or philanthropy towards a more innovative future.

New data shows that the frequency of fundraising appeals has little effect on increased fundraising rates. It’s the quality of the appeal that affects both.

Miranda Melcher contributed to this post.