Fenton is pleased to announce the appointment of Professor Noreena Hertz as its UK Chairman. A leading academic, campaigner and thinker, Hertz is Professor of Globalisation, Sustainability and Finance at Duisenberg School of Finance, Amsterdam and a Fellow of the Judge Business School, University of Cambridge. She is the author of the bestselling The Silent Takeover and IOU: The Debt Threat, which predicted the 2008 financial crisis. Hertz played a key role in the development of (RED), an innovative commercial model to raise money for people with AIDS in Africa and has been involved in campaigns ranging from Make Poverty History to Mayday for Nurses. She advises multinational corporations, CEOs, NGOs and politicians globally.
“I am delighted to be joining Fenton, given its fantastic track record in conceiving and delivering innovative campaigns that mobilise people and make a difference,” said Hertz. “I look forward to working with clients all over Europe who are committed to making an impact.”
Fenton opened a London office in January 2012 with Alison Lucas serving as director. Recent clients Fenton London has landed include The Climate Group, a global coalition of businesses, governments and public figures working to inspire and catalyse leadership for a more prosperous and low carbon future, the International Co-operative Alliance, the global voice for the values-based business model of the co-operative, and Bioregional, a social enterprise which works with partners around the world to demonstrate that a sustainable future is attractive and affordable.
Fenton London has also recently made three new hires: Patrin Watanatada, who previously worked as a director in the London office of think tank and strategic advisory firm SustainAbility, joins Fenton as an account director. Eimear Nolan, formerly at British Vogue, comes to Fenton as an account executive. Jonathan Caleb-Landy, who previously worked as a consultant for the Cambodian Center for Human Rights and in financial communications at Penrose Financial (now MHP Communications), joins Fenton as a media relations executive.
“I am delighted to have assembled a dynamic and talented team in London and I am thrilled to be working with some fascinating clients facing unique challenges,” said Alison Lucas, Director of Fenton London. “I look forward to Fenton receiving further traction in Europe and having the opportunity to provide innovative communication strategies to help tackle the most pressing issues of our time.”