Wednesday’s #CSRchat featured guest star Christina Bennet, who manages US publicity, global PR strategy, and social media strategy at Elizabeth Arden. Christina offered a wealth of insight about how corporations can use social media to support nonprofit partners and engage consumers. The conversation, which generated a whopping 2,580,953 impressions on Twitter, focused on Elizabeth Arden’s first-of-its-kind Pin It To Give It campaign on Pinterest.
#CSRChat Recap: Elizabeth Arden Talks Cause Marketing and Pinterest
by Ellen Miller