By TV or By Tweet: How to Follow Election Night
If you’re like me, the Presidential Election reminds you of all the reasons you love America, makes you feel “big and strong” like Bob Schieffer’s mom says and gives you a reason to finish your stock of Halloween candy in …
Fenton Lab: Your Guide to the Digital Political Hubs
Rub-a-dub-dub, the Election Hubs
With the election just around the corner, a number of online political hubs have been cropping up. In this installment of Fenton Lab, I’ll serve as your Election Hub Guide, taking you through three …
Think Successful, Not Viral: Four Steps to a Winning Video
So you’ve decided to make a video. Congratulations! Video is an awesome communications tool and a perfect medium for engaging audiences with your cause. And because your video is purpose-driven (a phrase we use at Fenton to mean “a video …
#CSRChat Recap: How Businesses Are Celebrating Giving Tuesday
This week’s #CSRchat focused on Giving Tuesday, a new initiative that brings companies, nonprofits, and individuals together to celebrate a national day of giving. The hour-long conversation hosted by Susan McPherson generated over 520 tweets and featured three very special …
Meet the New Guys at Fenton DC
With managing director Kalee Kreider at its helm, Fenton’s DC office had a bit of a growth spurt this summer! The three newest team members include a social media whiz with a passion for prosciutto, an art director who’s into …
Social Media and Corporate Responsibility Workshop with Guardian Sustainable Business: October 17th in NYC
Social media provides businesses with an unprecedented opportunity to advance corporate social responsibility (CSR) goals. When done right, a social approach to CSR can deliver engaged audiences, new ideas and active dialogue with even the hardest-to-reach stakeholder. But without an effective …
Top 5 Tips for a Successful Rebrand
Launching a new brand is a doozy. My friends at Cure Violence recently did it, with some help from the Fenton team. They were formerly CeaseFire, and you may recognize them from the award-winning documentary The Interrupters by the director …
Beth Kitzinger Joins Fenton as Managing Director of New York Office
Fenton has named Beth Kitzinger managing director of its New York office. Kitzinger will oversee day-to-day client and staff services as well as the office’s new business strategy.
Prior to Fenton, Kitzinger was the senior vice president and chief of …
#CSRChat Recap: The ABCs of CSR Reporting
Author, blogger, and ice cream connoisseur Elaine Cohen is an authority on CSR reporting. Through her company Beyond Business, she helps clients better understand CSR and develop roadmaps for creating and measuring impact. This week, Elaine shared her CSR reporting …
Celebrate the Giving Season’s Opening Day with #GivingTuesday
This post by Anastasia Dellaccio originally appeared on the UN Foundation’s Global Connections blog on September 13, 2012.
This year, on Tuesday, November 27, 2012, the UN Foundation has joined a host of great partners who are helping to launch …
Fenton 5: September
The Fenton 5 is a collection of our favorite things that we encounter over the course of a month. Things like: awesome social good campaigns, slideshows that inspire, videos that restore your faith in humanity, innovations that make the world …
Middle Class Ice Sculpture Melting Down at the Democratic National Convention
A large ice sculpture of the words Middle Class is melting today at the Democratic National Convention in Charlotte, N.C. The work is by artists Nora Ligorano and Marshall Reese. The sculpture they will install weighs over 2,000 pounds and …
How My Trip to the Alta Gracia Factory Helped Me Be a Better Social Media Manager
My trip to the Dominican Republic to visit the people behind the Alta Gracia brand was anything but an ordinary business trip. There was no hotel, no conference room, no flashy PowerPoint presentations, and no guarantee of electricity. Instead, I …
A Conversation With Kalee Kreider
It’s been quite a decade for Kalee Kreider! After serving as SVP at Fenton from 2002-2006, she signed on to be Vice President Al Gore’s Communications Director and Environmental Advisor—a gig that took her to the Nobel Peace Prize ceremony …
Destroying Precious Land for Gas: A Message from Sean Lennon
This op-ed by Sean Lennon appeared in The New York Times on August 27, 2012. Fenton helped place the piece. Our team is working with Sean Lennon and Yoko Ono on the launch of Artist Against Fracking, a new …
Fight Against Sweatshops Gets Front Page Coverage
Fenton helped anti-sweatshop watchdog organizations including the Institute for Global Labor and Human Rights, International Labor Rights Forum (ILRF), and the Worker Rights Consortium (WRC) generate a front-page, above the fold, with-photo New York Times story on the struggle of …
#CSRChat Recap: How Ritz Carlton Engages Communities, Customers, and Employees
As Ritz Carlton’s VP of Community Footprints, Sue Stephenson leads the company’s strategic CSR efforts. This week, Sue guest starred on #CSRchat, where she talked to host Susan McPherson and dozens of participants about Community Footprints, Ritz Carlton’s innovative CSR …
Shark Week Turns 25 and Gets Serious About Conservation
Discovery Channel’s Shark Week celebrated its 25th anniversary last week, with millions tuning in to get a closer look at the ocean’s top predators. After drawing criticism in recent years for its sometimes sensationalized programming, Discovery decided to cultivate partnerships …