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5 Tips for Creating an Effective Social Good Video

5 Tips for Creating an Effective Social Good Video

Video has become the point of entry for organizations looking to communicate impact and connect with audiences. But what makes a social-good video stand out from the pack? Last week, Fenton’s Executive Producer Victor Neufeld spoke with leaders from Mary …

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America’s Pastime Cleans Up Its Act

America’s Pastime Cleans Up Its Act

Earlier this week, Major League Baseball suspended Yankees third baseman Alex Rodriguez and 12 other players guilty of taking performance-enhancing drugs. These suspensions are the latest efforts in the MLB’s attempts to toughen its stance on these cheaters and clean …

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Why Video-Sharing Apps Matter for Your Nonprofit

Why Video-Sharing Apps Matter for Your Nonprofit

Although Instagram boasts over 130 million users, the Facebook-owned photo-sharing service identified a threat in the rapidly-growing Vine app by Twitter. Vine, which enables users to create and share 6-second looping videos, has exploded since its release in January, garnering …

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Salute
Five Memorial Days I Can’t Wait to Have

Five Memorial Days I Can’t Wait to Have

Memorial Day is a centuries-old tradition in the US to honor the men and women who died fighting for their country. It’s also the unofficial kick-off to summer, which some might say is slightly ironic. They’re wrong of course. Ironic …

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Star Trek
What Star Trek Can Teach Us About Humans, Branding…

What Star Trek Can Teach Us About Humans, Branding and Raising Online Cash

From the opening minutes of Star Trek Into Darkness, Vulcan logic was at odds with human emotion. There was an immediate tension between Kirk, whose actions are driven by his emotional right-brain and Spock, whose mixed Vulcan-human …

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12 Tumblr Pages You Should Follow Today

12 Tumblr Pages You Should Follow Today

I have a big soft spot for Tumblr, the microblogging platform that first introduced me to the internet black hole. You know—that dark place in which you find yourself aimlessly clicking on gifs and links until you realize it’s 2:00 …

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Made in California
Becoming the New California

Becoming the New California

Last weekend, I spent the day selling tickets at FiestaVal, the annual carnival at my sons’ elementary school in the Mission District. I chatted with the remarkable range of parents—Juana, leading the Latina community; Arlene, teacher and education activist; John, …

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#CSRchat Recap: Is Giving the Secret to Success?

#CSRchat Recap: Is Giving the Secret to Success?

Last week’s #CSRchat featured Wharton professor and psychologist Adam Grant (@adamgrant) and journalist Susan Dominus (@susandominus), who recently wrote about Grant’s research in the New York Times Magazine piece, “Is Giving the Secret to Getting Ahead?”

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J.C. Penney: “I’ve Made a Huge Mistake”

J.C. Penney: “I’ve Made a Huge Mistake”

In my ten years as an account guy, I’ve made some mistakes.

I wore shorts to one of my first client meetings – hey, D.C. summers are notoriously hot! I ended an email to a client with “Breast” instead of …

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dove
“Real Beauty” is a Real Insult

“Real Beauty” is a Real Insult

Many friends have sent me the Dove “Real Beauty Sketches” video and I’m supposed to feel better understood and inspired.

I don’t. The somber, contemplative piano chords that plaintively accompany the women’s tears feel very manipulative to me. I’ve taken …

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media
Highlights from the Pew Research Center State of the…

Highlights from the Pew Research Center State of the Media Report

As you may have seen, The Pew Research Center recently released its annual State of the Media report. To save you a couple minutes, we pulled together the crucial need-to-know bits from the report that shed light on the …

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We Can Be Heroes Crowdfunding Campaign Raises $15,000 (and…

We Can Be Heroes Crowdfunding Campaign Raises $15,000 (and counting!) on its First Day

Last year, Fenton helped DC Entertainment and Warner Bros. raise $2 million to fight the hunger crisis in the Horn of Africa with the We Can Be Heroes campaign. Today, our team helped launch the pioneering We Can Be Heroes

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From "We are the World" to "We are a…

From "We are the World" to "We are a Tribe" – Communicating Global Health During Diffusion

This piece originally appeared in Impact, the magazine of PSI, on April 2, 2013. PSI and Devex partnered with Fenton on a special report on the new era of philanthropy and investment in global health.

My mother and I were …

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easter
My Prayer this Easter Season: That the Arc of…

My Prayer this Easter Season: That the Arc of the Moral Universe Continues to Bend Towards Justice

This piece originally appeared in HuffPost Religion on March 27, 2013.

I discovered the power of digital communications when leading the Latino outreach for a presidential campaign back in 2003. Through the work of the campaign’s digital team, I quickly …

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How Marriage Equality Got Its Meme

How Marriage Equality Got Its Meme

When you’re a celebrity and you’ve made it, you get a star in the sidewalk. When you’re a journalist, you get a Pulitzer. On the Internet? You’re memorialized in a meme.

That’s exactly what happened yesterday when the Supreme Court …

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#CSRChat Recap: The State of CSR at Mid-Sized Companies

#CSRChat Recap: The State of CSR at Mid-Sized Companies

Last week, Fenton’s Susan McPherson hosted Business4Better (B4B) on the bi-weekly #CSRchat on Twitter. Recognizing the significant lack of resources for mid-sized companies interested in corporate social responsibility (CSR), B4B is accelerating a global movement of companies that choose to …

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Mid-Sized Companies are Hungry for CSR but Need the…

Mid-Sized Companies are Hungry for CSR but Need the Right Utensils

From The Starbucks Foundation’s work that improves education to Coca-Cola’s 5by20 initiative, corporate social responsibility (CSR) programs operated by large companies continue to make headlines. But what about the great CSR work mid-sized companies are doing? Increasingly, we’ve noticed that …

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North Korea Caught Raising Global Temperatures

North Korea Caught Raising Global Temperatures

This post draws from remarks at the Names Not Numbers Conference in Aldeburgh, UK, March 19, 2013. It was published on HuffPost Green on March 19, 2013 in a post titled “What Connects Us Most: Climate Change and Humanity.”

To …

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