Guardian
#CSRChat Recap: Guardian Sustainable Business Launches in the US

#CSRChat Recap: Guardian Sustainable Business Launches in the US

For 192 years, the Guardian has been committed to advancing social justice and holding power accountable. This month, the media company launched the US edition of Guardian Sustainable Business (GSB) with Jo Confino, Marc Gunther and Jennifer Kho at the …

Read More

Gil
Gil Durán, Former Press Secretary to Governor Jerry Brown,…

Gil Durán, Former Press Secretary to Governor Jerry Brown, Joins Our San Francisco Team

Fenton has named Gil Durán Senior Vice President for Media, based at its San Francisco office. Gil, who began his career as a reporter for the San Jose Mercury News, spent the past decade as a strategist and media advisor …

Read More

shutterstock_149422901
August’s Fenton Five

August’s Fenton Five

Five things we love this month:

1. The Daily Beast’s McPoverty Calculator shows how paying a few more cents for a Big Mac could massively increase employees’ paychecks. We’re lovin’ it.
McPoverty Calc

 

2. The Camp Gyno video—or the “best tampon ad …

Read More

shutterstock_139833841
5 Tips for Creating an Effective Social Good Video

5 Tips for Creating an Effective Social Good Video

Video has become the point of entry for organizations looking to communicate impact and connect with audiences. But what makes a social-good video stand out from the pack? Last week, Fenton’s Executive Producer Victor Neufeld spoke with leaders from Mary …

Read More

baseball and glove closeup
America’s Pastime Cleans Up Its Act

America’s Pastime Cleans Up Its Act

Earlier this week, Major League Baseball suspended Yankees third baseman Alex Rodriguez and 12 other players guilty of taking performance-enhancing drugs. These suspensions are the latest efforts in the MLB’s attempts to toughen its stance on these cheaters and clean …

Read More

Instagram video
Why Video-Sharing Apps Matter for Your Nonprofit

Why Video-Sharing Apps Matter for Your Nonprofit

Although Instagram boasts over 130 million users, the Facebook-owned photo-sharing service identified a threat in the rapidly-growing Vine app by Twitter. Vine, which enables users to create and share 6-second looping videos, has exploded since its release in January, garnering …

Read More

Salute
Five Memorial Days I Can’t Wait to Have

Five Memorial Days I Can’t Wait to Have

Memorial Day is a centuries-old tradition in the US to honor the men and women who died fighting for their country. It’s also the unofficial kick-off to summer, which some might say is slightly ironic. They’re wrong of course. Ironic …

Read More

Star Trek
What Star Trek Can Teach Us About Humans, Branding…

What Star Trek Can Teach Us About Humans, Branding and Raising Online Cash

From the opening minutes of Star Trek Into Darkness, Vulcan logic was at odds with human emotion. There was an immediate tension between Kirk, whose actions are driven by his emotional right-brain and Spock, whose mixed Vulcan-human …

Read More

Tumblr
12 Tumblr Pages You Should Follow Today

12 Tumblr Pages You Should Follow Today

I have a big soft spot for Tumblr, the microblogging platform that first introduced me to the internet black hole. You know—that dark place in which you find yourself aimlessly clicking on gifs and links until you realize it’s 2:00 …

Read More

Made in California
Becoming the New California

Becoming the New California

Last weekend, I spent the day selling tickets at FiestaVal, the annual carnival at my sons’ elementary school in the Mission District. I chatted with the remarkable range of parents—Juana, leading the Latina community; Arlene, teacher and education activist; John, …

Read More

#CSRchat Recap: Is Giving the Secret to Success?

#CSRchat Recap: Is Giving the Secret to Success?

Last week’s #CSRchat featured Wharton professor and psychologist Adam Grant (@adamgrant) and journalist Susan Dominus (@susandominus), who recently wrote about Grant’s research in the New York Times Magazine piece, “Is Giving the Secret to Getting Ahead?”

Read More

blog_jcpenney (3)
J.C. Penney: “I’ve Made a Huge Mistake”

J.C. Penney: “I’ve Made a Huge Mistake”

In my ten years as an account guy, I’ve made some mistakes.

I wore shorts to one of my first client meetings – hey, D.C. summers are notoriously hot! I ended an email to a client with “Breast” instead of …

Read More

dove
“Real Beauty” is a Real Insult

“Real Beauty” is a Real Insult

Many friends have sent me the Dove “Real Beauty Sketches” video and I’m supposed to feel better understood and inspired.

I don’t. The somber, contemplative piano chords that plaintively accompany the women’s tears feel very manipulative to me. I’ve taken …

Read More

media
Highlights from the Pew Research Center State of the…

Highlights from the Pew Research Center State of the Media Report

As you may have seen, The Pew Research Center recently released its annual State of the Media report. To save you a couple minutes, we pulled together the crucial need-to-know bits from the report that shed light on the …

Read More

wcbh
We Can Be Heroes Crowdfunding Campaign Raises $15,000 (and…

We Can Be Heroes Crowdfunding Campaign Raises $15,000 (and counting!) on its First Day

Last year, Fenton helped DC Entertainment and Warner Bros. raise $2 million to fight the hunger crisis in the Horn of Africa with the We Can Be Heroes campaign. Today, our team helped launch the pioneering We Can Be Heroes

Read More

psi_report
From "We are the World" to "We are a…

From "We are the World" to "We are a Tribe" – Communicating Global Health During Diffusion

This piece originally appeared in Impact, the magazine of PSI, on April 2, 2013. PSI and Devex partnered with Fenton on a special report on the new era of philanthropy and investment in global health.

My mother and I were …

Read More

easter
My Prayer this Easter Season: That the Arc of…

My Prayer this Easter Season: That the Arc of the Moral Universe Continues to Bend Towards Justice

This piece originally appeared in HuffPost Religion on March 27, 2013.

I discovered the power of digital communications when leading the Latino outreach for a presidential campaign back in 2003. Through the work of the campaign’s digital team, I quickly …

Read More

marriage_equality
How Marriage Equality Got Its Meme

How Marriage Equality Got Its Meme

When you’re a celebrity and you’ve made it, you get a star in the sidewalk. When you’re a journalist, you get a Pulitzer. On the Internet? You’re memorialized in a meme.

That’s exactly what happened yesterday when the Supreme Court …

Read More