February 22nd, 2012 by Editor
Fenton launches new guide to help organizations measure their social media impact
Social media offers organizations an unprecedented opportunity to track impressions and measure engagement. But with so many platforms and metrics to choose from, determining the return on investment (ROI) of social media activities quickly gets complicated.
That’s why Fenton created the SEE, SAY, FEEL, DO guide, which provides a holistic and user-friendly approach for measuring social media performance. The guide helps organizations discover the most effective social media tactics and indicators for achieving their broader communications goals. Fenton’s hands-on SEE, SAY, FEEL, DO reporting model provides a simple method for tracking the specific communications tactics that help determine the ROI.
“Social media has the power to revolutionize the way organizations measure and increase the impact of their campaigns.” said John Gordon, Fenton’s senior vice president of digital and author of the SEE, SAY, FEEL, DO guide. “But in order to pinpoint the metrics that matter, organizations must determine and deploy a social media plan that furthers their overall communications goals. The guide is designed to provide a framework for developing, measuring and improving that plan.”
Download the SEE, SAY, FEEL, DO guide free-of-charge here. And join us for a #AskFenton Twitter chat with John Gordon (@J6ordon) on Tuesday, March 6th at 2pm ET to discuss insights from the guide and get your questions answered.
