John Gordon
Vice President of Digital, New York
John Gordon has been an innovator in online engagement for over 15 years, with extensive experience developing integrated communications and marketing strategies for not-for-profits, political candidates and socially-minded businesses. Gordon was formerly the director of new media at Spitfire Strategies, where he helped clients such as the Hewlett Foundation, the Robert Wood Johnson Foundation, and the Joint Ocean Commission use new media to drive supporters, win campaigns and build capacity. While at Spitfire, Gordon worked with the President of the firm to develop a comprehensive step-by-step guidebook to help non-profits plan public policy, advocacy, and social marketing campaigns.
Prior to Spitfire, Gordon was the director of interactive communications and marketing at the Girl Scouts of the USA (GSUSA), where he developed online marketing and communications initiatives that served the membership, fundraising, advocacy, and e-commerce goals of the national organization and more than 300 Girl Scout councils nationwide. Gordon created GSUSA’s first online marketing campaign to support the $700 million annual cookie sale and led Web strategy for a Dove Super Bowl ad campaign in partnership with Unilever. Prior to GSUSA, he was partner and creative director at the Carol/Trevelyan Strategy Group (CTSG), where he led the development of award-winning creative campaigns including the reality show-inspired cartoon series “Republican Survivor” for the Democratic Congressional Campaign Committee and Amnesty International’s Stop Violence Against Women. His innovative efforts have been recognized with multiple Webby, Pollie and Golden Dot awards.
