Jamie Joyce
Vice President of Digital, New York
Jamie Joyce is a senior member of Fenton’s digital team. He provides digital strategy and management for projects including SodaStream, ASPCA, Unity Michigan, and “Just Label It,” a national consumer-driven campaign calling for federal labeling of genetically-modified food. Most recently, Joyce served as VP of Interactive Marketing at Girl Scouts of the USA’s national headquarters in Manhattan where he was responsible for managing all GSUSA Web properties and Web marketing efforts.
While at GSUSA, he provided strategic vision for an iconic 100-year-old American brand, and set the creative direction for campaigns in partnership with corporate partners such as Dove, Microsoft, NASA, & Coca-Cola, while providing thought leadership in the areas of Web engagement strategy development, social media, e-commerce, online branding, search engine optimization (SEO), search engine marketing (SEM). The online marketing initiatives he led in support of the $700 million annual cookie sale garnered coverage the Chicago Tribune, Baltimore Sun, MediaPost, and other industry publications.
Joyce’s previous ten years of experience were in youth and sports marketing, PR, and copywriting in the consumer manufacturing and retail sectors. His experience at Rokenbok Toy Co. and Paragon Sports included opportunities to partner with Ogilvy & Mather, FAO Schwarz, Toys R Us in several highly successful digital and offline campaigns. When he is not behind a keyboard or advocating on behalf of his favorite causes, Joyce likes to get outdoors to surf, sail, snowboard, and ride his mountain bike.
